Effectiveness of Activism on Social Media: Non-Political Influencers on Twitter

Abstract

This paper examines how the existence of social media Twitter is useful for social activists who are often referred to as influencers as an effort to voice criticism of various government policies. By using qualitative methods of thinking framework of social activism and political carnival in the public sphere, the authors try to see how the effectiveness that appears in the activities of criticism that they do. With the existence of users who are dominated by Y & Z generation, Twitter has become one of the most popular social media visited by users because they can throw a variety of opinions related to various things that are popular. Young people have very open opportunities to use social media as a platform to grow their activities as members of civil society, such as community participation and improving themselves. The use of social media to form social movements is very successful in attracting public interest.