Achieving Competitive Advantage and Mitigating Disruption Through Strategic Planning with SWOT Analysis: A Literature Review

Nisrina Zahra Elfani; Bernardus Yuliarto  Nugroho

doi:10.36418/syntax-literate.v7i12.11588

Nisrina Zahra Elfani Fakultas Ilmu Administrasi, Universitas Indonesia
Bernardus Yuliarto Nugroho Fakultas Ilmu Administrasi, Universitas Indonesia

DOI: https://doi.org/10.36418/syntax-literate.v7i12.11588

Keywords: SWOT Analysis, Strategic Planning, Strategy Formulation

Abstract

Perumusan strategi merupakan hal yang fundamental bagi suatu organisasi untuk mendapatkan, mempertahankan, atau meningkatkan keunggulan bersaingnya, sehingga penting bagi mereka untuk mengetahui posisi mereka dengan mengevaluasi lingkungan internal dan eksternal organisasi. SWOT analysis merupakan sebuah alat yang populer bagi sebuah organisasi untuk melakukan evaluasi posisi mereka di pasar melalui analisa lingkungan internal dan eksternal, sehingga organisasi dapat merumuskan strategi yang tepat bagi mereka. Artikel ini menggunakan pendekatan analisa kualitatif dengan metode tinjauan literatur yang berasal dari data sekunder seperti buku, jurnal, atau laporan ilmiah yang menjelasakan konsep SWOT analysis dan pengaplikasiannya dalam membantu perumusan strategi suatu organisasi atau proyek. Hasil studi ini menunjukkan bahwa penggunaan SWOT analysis dalam mengevaluasi lingkungan internal dan eksternal melalui analisis Strength, Weakness, Opportunity, dan Threat, dapat dimanfaatkan untuk perumusan strategi yang tepat bagi organisasi atau proyek baru, atau dimanfaatkan untuk pengembangan strategi bagi organisasi atau proyek dalam menghadapi suatu disruption yang sedang terjadi.

Downloads

Download data is not yet available.

References

Abid, A., & Jie, S. (2020). Impact of COVID-19 on agricultural food: A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Food Frontiers, 2, 396â€“ 406.

Ahmad. (2020). Manajemen Strategis. Makassar: Nas Media Pustaka.

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

Carlsson, C., Walden, P. (1997). Cognitive Maps and an Hyperknowledge Support System in Strategic Management. Group Decision and Negotiation, 6(1), 7-36.

David, Fred R. (2011). Strategic Manajemen Strategis Konsep (12th Ed.). Jakarta: Salemba Empat.

Foong, L.M. (2007). Understanding of SWOT Analysis. https://article.tqmcasestudies.com/ free-tqm-ebook/swot-analysis.pdf

GÃ¼rel, Emet. (2017). Swot Analysis: A Theoretical Review. Journal of International Social Research, 10, 994-1006.

Ifediora, Osita & Nzekwe, Justina. (2014). Organizationâ€™s stability and productivity: the role of SWOT analysis an acronym for strength, weakness, opportunities and threat. International Journal of Innovative and Applied Research, 2, 23- 32.

Namini, Reza S., Loda, M., & Meshkini, A. (2020). SWOT Analysis and Developing Strategies for the Realisation of Urban Livability in Tehran. International Journal of Urban Sustainable Development, 13(1), 117-129.

Namugenyi, C., Nimmagadda, S., Reiners, T. (2019). Design of a SWOT Analysis Model and its Evaluation in Diverse Digital Business Ecosystem Contexts. Procedia Computer Science. 159. 1145-1154. 10.1016/j.procs.2019.09.283.

Nasution, A., Azmi, Nurul N., Ananda, Fani P., & Azalia, M. (2020). Disturbance Management Strategy in the Food Supply Chain in The Middle of Pandemic COVID-19. IOP Conference Series: Materials Science and Engineering, 1003.

Nedelea, S., & Paun L.A. (2009). The Importance of Strategic Management Process in the Knowledge-Based Economy. Review of International Comparative Management, 95-105.

Oreski, Dijana. (2012). Strategy development by using SWOT - AHP. TEM Journal, 1, 283-291.

Phadermrod, B., Crowder, R., & Wills, G. (2016). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44. 10.1016/j.ijinfomgt.2016.03.009.

Purwono, J., Suryaningsih, S., and Putri, R. T. (2015). Strategi Pengembangan Bisnis Rumah Tempe Indonesia di Kota Bogor, Propinsi Jawa Barat.Jurnal. Jurnal NeO-Bis, 9(1), 60â€“71.

Rahim, R., & Radjab, E. (2017). Manajemen Strategi, Universitas Muhammadiyah Makasar. Makasar.

Rothaermel, Frank T. (2021). Strategic Management (5th ed.). New York: McGraw-Hill Education.

Sumiarsih, N. M., Legono, D., & Kodoatie, R.J. (2018). Strategic Sustainable Management for Water Transmission System: A SWOT-QSPM Analysis. Journal of the Civil Engineering Forum, 4, 29. 10.22146/jcef.30234.

Syafarudin, Afriapollo., & Bambang Mulyana. (2019). Formulation Strategy of PT. Bandara Internasional Jawa Barat Bandung Indonesia, Kertajati in business Aerocity (Aerotropolis). International Review of Management and Marketing, 9(3), 106-111.

Tan, J., & Tan, D. (2005). Environment Strategy Co-Evolution and Co-Alingment : A Staged Model Of Chinese SOE's Under Transisition. Strategic Management Journal, 141-157.

Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207â€“222.

Wang, X.P., Zhang, J., & Yang, T. (2014). Hybrid SWOT Approach for Strategic Planning and Formulation in China Worldwide Express Mail Service. Journal of Applied Research and Technology, 12(2). https://doi.org/10.1016/S1665-6423(14)72339-9

Webster, J., & Watson, R. T. (2002). Analyzing the Past to Prepare for the Future: Writing a Literature Review. MIS Quarterly, 26(2), xiiiâ€“xxiii. http://www.jstor.org/stable/4132319

Wheelen, Thomas L., & Hunger, J. David. (2012). Strategic Management and Business Policy: Toward Global Sustainability (13th ed.). New York: Pearson.

Yasar, F. (2010). Competitive Strategies and Firm Performance : Case Study on Gaziantep Carpeting Sector. Mustafa Kemal University Journal of Social Sciences Institute, 310-311.