Moderating Role of Mobile Payment Technology That Influence Intention to Use of Mobile Payment in Indonesia
Abstract
Penelitian ini bertujuan untuk menyelidiki peran moderasi teknologi pembayaran seluler dalam mempengaruhi niat penggunaan pembayaran seluler di Indonesia. Mengingat adopsi teknologi pembayaran seluler yang semakin meningkat di Indonesia, penelitian ini bertujuan untuk memahami bagaimana faktor-faktor tertentu dapat mempengaruhi niat individu untuk menggunakan pembayaran seluler, dengan teknologi pembayaran seluler sebagai variabel moderator. Metode penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan survei online. Sampel penelitian terdiri dari individu pengguna pembayaran seluler di Indonesia. Instrumen survei yang digunakan mencakup skala pengukuran untuk mengukur variabel niat penggunaan pembayaran seluler, faktor-faktor yang mempengaruhi niat, dan teknologi pembayaran seluler sebagai variabel moderator. Hasil analisis data menunjukkan bahwa teknologi pembayaran seluler memiliki peran moderasi yang signifikan dalam mempengaruhi hubungan antara faktor-faktor yang mempengaruhi niat penggunaan pembayaran seluler di Indonesia. Hasil ini memberikan pemahaman yang lebih baik tentang bagaimana penggunaan teknologi pembayaran seluler dapat memperkuat atau melemahkan pengaruh faktor-faktor lain terhadap niat penggunaan pembayaran seluler. Penelitian ini memiliki implikasi penting bagi industri pembayaran seluler di Indonesia. Hasil penelitian ini dapat membantu perusahaan dan penyedia layanan pembayaran seluler untuk memahami faktor-faktor yang mempengaruhi niat penggunaan dan mengoptimalkan penggunaan teknologi pembayaran seluler untuk meningkatkan adopsi dan kepuasan pengguna.
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