Perceived Quality, Effect, and Purchase Intention: A Review From Academic Database
Keywords:
Perceived Quality, Purchase Intention, Effect, SLR, eWOM
Abstract
The aim of this article review was to identify aspects that make the collect data to determine if perceived quality significantly affect purchase intention. Based on the established connection between perceived quality and purchase intention, articles have been collected, summarized and restructured. Research papers have been analyzed through a two-step selection process. From 28.500 studies, 28 were selected to discuss the above mentioned topics. In this research presents a method to conduct a systematic literature review (SLR) and meta-analysis studies. SLR is a process that allowed to collect relevant evidence on the given topic that fits the pre-specified eligibility criteria and to have an answer for the formulated research questions. From the 28 articles obtained, it can be concluded that perceived quality has a significant effect on purchase intention.
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References
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Lalinthorn Marakanon & Vinai Panjakajornsak “Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics productsâ€, Kasetsart Journal of Social Science, 24-30, Faculty of Administration and Management, King Mongkut's Institute of Technology Lad Krabang, Bangkok 10520, Thailand, 2017.
Nor Hazlin Nor Asshidin, Nurazariah Abidin, Hafizzah Bashira Borhan, “Perceived quality and emotional value that influence consumer’s purchase intention towards American and local productsâ€, 7th International Economics & Business Management Conference, 5th & 6th, Departement Management & Human Resources, University Tenaga Nasional, Pahang Malaysia, School of Business and Law, PTPL College, Pulau Pinang Malaysia, October 2015.
Najoud S. ALHuwaishel and Dr. Soad A.AL-Meshal, “The Impact of Perceived Value, Quality, And Loyalty On Purchase Decision In The Accessories Department: Study On Saudi Femalesâ€, British Journal of Marketing Studies Vol.6, No.4, pp. 21-31, King Saudi University, Collage of Business Administration, Marketing Departement, 2018
Lily Suhaly, Syarief Darmoyo, Sinta Boentoro & Eleonara Anasthashia, “The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Strawâ€, International Journal of Applied Business and International Management, Volume 5 Number 2, Atma Jaya Catholic University of Indonesia, Jakarta, Indonesia, 2020
Dziqry Muhammad Haikal Suliyanto, “The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variableâ€, Journal of Accounting Management and Economics Vol. 20, No. 2, Department of Management, Faculty of Economics and Business, Jenderal Soedirman University, Indonesia, 2018
Jianhua Wang, Junying Ta & May Cha, “Behind the label: Chinese consumers’ trust in food certification and the T effect of perceived quality on purchase intentionâ€, Elsevier, journal homepage: www.elsevier.com/locate/foodcont, Department of Government and Public Administration, United College, The Chinese University of Hong Kong, Room 307A, 3/F, T. C. Cheng Building, Shatin, New Territories, Hong Kong & School of Business, Jiangnan University, Lihudadao 1800, Wuxi, Jiangsu Province, 214122, PR China, 2019
Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, “Store brands’ purchase intention: Examining the role of perceived qualityâ€, European Research on Management and Busuiness Economics, University of A Corun ̃a, Economic Analysis and Business Administration Department, Facultad EconomÃa y Empresa, Campus Elvin ̃a, s/n, La Corun ̃a 15071, Spain & University of Quebec in Outaouais (Canada), Marketing Department, 101, Rue Saint-Jean Bosco, Gatineau, Ottawa, Canada, 2017
Lifang Peng, Weiguo Zhang, Xiaorong Wang & Shuyi Liang, “Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvementâ€, Elsevier, journalhomepage: www.elsevier.com/locate/im, School of Management, Xiamen University, Xiamen, China, 2018
Enrique Bonso n Ponte, Elena Carvajal-Trujillo & Toma s Escobar-RodrÃguez, “Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedentsâ€,Elsevier, journal homepage: www.elsevier.com/locate/tourman, Department of Accounting and Information Systems, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain, Department of Business Administration and Marketing, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain, 2015
Leonika Kouce Lomboan, “Analysis The Influence of Perceived Quality, Perceived Price And Perceived Value on Consumer Purchase Intention In Traditional Fabrics (Case Study Kaeng Manado)â€, Jurnal Berkala Ilmiah Efisiensi, Volume 17 No. 01, International Business Administration Program, Economics and Business Faculty, Sam Ratulangi University, Manado 95115, Indonesia 2017.
Shahira Shahina Mobil1, Jati Kasuma, Mohd Amirul Adenan, Norazimah Mejri, Rohanna Rajan, “Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brandsâ€, Journal of International Business, Economics and Entrepreneurship, Volume 4, (2), Faculty of Business and Management, Universiti Teknologi MARA Sarawak, Alumni, Hull Business School, University of Hull, United Kingdom, Dec 2019.
Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf & Naveed Ahmed, “Product Perceived Quality and Purchase Intention with Consumer Satisfactionâ€, Global Journal of Management and Business Research E-Marketing, Volume 15 Issue 1 Version 1.0, Bahauddin Zakriya University University Multan, Sub- Campus Layyah, Pakistan, 2015.
Idris Gautama So & Bachtiar H. Simamora, Natalia & Steven, “The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Storeâ€, International Conference on Technology, Informatics, Management, Engineering & Environment, Samosir Island, North Sumatra, Indonesia, September 7-9, Bina Nusantara University, Indonesia ,2015.
Hsin Kuang Chi, Dr. Huery Ren Yeh, Ya Ting Yang, “The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyaltyâ€, The Journal of International Management Studies, Volume 4, Number 1, Nanhua University, Taiwan, Shih Chien University, Kaohsiung, Taiwan, Graduate Student, Nanhua University, Taiwan, 2019.
Mathew Thomas Gil, Jayanth Jacob, “The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trustâ€, Int. J. Business Innovation and Research Vol.15, No.3, Department of Management Studies, Anna University, Chennai – 600025, India ,2018.
Abdallah Q. Bataineh, “The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image, International Journal of Marketing Studiesâ€, Vol. 7, No. 1, Department of Marketing, Faculty of Economics and Administrative Sciences, Applied Science University, Jordan, 2015.
Faruk Anıl Konuk, “The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label foodâ€, Journal of Retailing and Consumer Services 43, 304–310, Department of Business Administration, Sakarya University, Sakarya, Turkey ,2018.
Muhamad Fajar Jayadi, Maya Ariyanti, “The Effect, Perceived Quality, Perceived Risk, Perceived Value, On Bag Purchase Intention In Visvalâ€, International Journal of Economis, Business and Management Research, Vol. 3, No. 07, Magister of Management Program, Faculty of Economics and Business Telkom University, Bandung, Indonesia ,2019.
M. Dwiki Ramadhan, Muchsin Muthohar, “The influence of perceived price, perceived quality, brand image, and store image on the purchase intention of Hypermart private labelâ€, International Symposium on Management, volume 308, 16th International Symposium on Management, Universitas Islam Indonesia, Yogjakarta, Indonesia ,2019.
Khalid Jamil, Muhammad Asghar Ali, Ahsan Iqbal, “Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistanâ€, Journal of Accounting Management and Economics, Vol. 8, No. 3, pp. 40-45, National University of Modern Languages (NUML) Islamabad, Pakistan, International Islamic University Islamabad, Pakistan, GC University Faisalabad, Pakistan ,2017.
Elena Rosillo-DÃaz, Francisco Javier Blanco-Encomienda and Esmeralda Crespo-Almendros, “A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platformsâ€, Emerald Insight, on Emerald Insight at: www.emeraldinsight.com/1741-0398.htm, 2019.
Jianming Wang, Thuy Linh Pham, Van Thac Dang, “Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivityâ€, International Journal of Environmental Research and Public Health, School of Business Administration, Zhejiang University of Finance & Economicss, Hangzhou 310018, China, Departement of Business Administration, Business School, Shantou University, Shantou, Guangdong, China, 2020.
Usep Suhud, Greg Willson, “Low-Cost Green Car Purchase Intention: Measuring the Role of Brand Image on Perceived Price and Qualityâ€, International Journal of Economics and Business Administration, Volume VII, Issue 3, Faculty of Economics, Universitas Negeri Jakarta, Indonesia, Faculty of Business and Law, Edith Cowan University, Australia ,2019.
Luki Chrisnawan, M Onibala, Yoanita Octora, Edhie Budi Setiawan, Didiet Antony, “The Effect of Price And Perceived Quality on Ticket Purchase Intention at Lion Air Airlineâ€, GROSTLOG, Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia, 2019.
Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid, “The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from Chinaâ€, Procedia Economics and Finance 37 (2016) 343 – 349, Universiti Teknologi MARA, Malaysia, 2016.
Bui Nhat Vuong, Ha Nam Khanh Giao, “The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnamâ€, Journal of International Consumer Marketing, Faculty of
Shan Wang Xiaoping Zheng, Ji-Ye Mao, “How perceived quality of online reviews affects consumer purchase intentionâ€, Int. J. Society Systems Science, Vol. 3, No. 3, School of Business, Renmin University, 59 Zhong Guan Cun Avenue, Haidian District, Beijing 100872, China ,2011.
Wondimagegn Mengist, Teshome Soromessa, Guidina Lesege, “Method for conducting systematic literature review and meta-analysis for environmental science researchâ€, ELSEVIER, Departement of Natural Resource Management, Debre-Berhan University, Ethiopia, 2020.
Karina Demante, Bambang Munas Dwiyanto, “Analisis pengaruh Electronic Word of Mouth terhadap Brand Image dan Perceived Quality serta Dampaknya Pada Purchase Intentionâ€, Dipenogoro Journal of Management, Volume 8, Departement Fakultas Ekonomika dan Bisnis Universitas Dipenogoro, 2019.
Leon G Schiffman, Joseph Wisenblit, “Consumer Behaviorâ€, Harlow, United Kingdom: Pearson Educated Limited, 2019
Surahman, S, Setiawa, E, “Applikasi Mobile Driver Online Berbasis Android Untuk Perusahaan Rental Kendaraan. Ultima InfoSys: Jurnal Ilmu Sistem Informasi, Jun 2017
J.G Fernandez, P.R Ruiz, J.F Gavira, L.V Colon, B Pitts & A.B Garcia, “The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty on low-cost fitness centers. Sport Management Reviewâ€, 2017
Togar Alam Napitupulu, Okky Kartavianus, “A Structural Equations Modeling Of Purchasing Decision Through E-Commerceâ€, Journal of Theoritical and Applied Information Technology (JATIT), Vol.60 No.2, Bina Nusantara University, Indonesia, 2014.
Gopal Das, “Linkages between self-congurity, brand familiarty, perceived quality and purchase intention: A study of fashion retail brandsâ€, Journal of Global Fashion Marketing: Bridging Fashion and Marketing, Indian Institute of Management Rohtak, Rohtak, India, 2015.
Eun Jung Choi, Soo-Hyun Kim, “The Study of the Impact of Perceived Quality and Value of Social Enterprises on Customer Satisfaction and Re-Purchase Intentionâ€, International Journal of Smart Home, College of Business, Sangmyung University, 2013.
Jing Li, Jiang Li, Yongbiao Zheng, “Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Researchâ€, Scientific Research, Tianjin University of Technology and Education, Tianjin China, Economics and Management Shool, Beijing University of Posts and Telecommunications, Beijing, China, 2013.
Kadek Aria Satriawan, Putu Yudi Setiawan, “The Role of Purchase Intention in Mediating The Effect of Perceived Price and Perceived Quality on Purchase Decisionâ€, International Research Journal of Management, IT & Social Science, Udayana University, Denpasar, Indonesia, 2020.
M.Sivaram . Niknik Ahmad Munawar , Hapzi Ali, “Determination Of Purchase Intention Through Brand Awareness And Perceived Quality (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)â€, Dinasti International Journal of Management Science, Lebanese French University of Iraq, R&D HR-Marketing Practitioner SHA of Jakarta, Lecture of Merccubuana University of Jakarta, 2019.
Cheng-Ping Li, “Effects of Brand Image, Perceived Price, Perceived Quality, and Perceived Value on the Purchase Intention towards Sports and Tourism Products of the 2016 Taichung International Travel Fairâ€, The Journal of International Management Studies, Volume 12, Minghsin University of Science and Technology, Taiwan, 2017
Lalinthorn Marakanon & Vinai Panjakajornsak “Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics productsâ€, Kasetsart Journal of Social Science, 24-30, Faculty of Administration and Management, King Mongkut's Institute of Technology Lad Krabang, Bangkok 10520, Thailand, 2017.
Nor Hazlin Nor Asshidin, Nurazariah Abidin, Hafizzah Bashira Borhan, “Perceived quality and emotional value that influence consumer’s purchase intention towards American and local productsâ€, 7th International Economics & Business Management Conference, 5th & 6th, Departement Management & Human Resources, University Tenaga Nasional, Pahang Malaysia, School of Business and Law, PTPL College, Pulau Pinang Malaysia, October 2015.
Najoud S. ALHuwaishel and Dr. Soad A.AL-Meshal, “The Impact of Perceived Value, Quality, And Loyalty On Purchase Decision In The Accessories Department: Study On Saudi Femalesâ€, British Journal of Marketing Studies Vol.6, No.4, pp. 21-31, King Saudi University, Collage of Business Administration, Marketing Departement, 2018
Lily Suhaly, Syarief Darmoyo, Sinta Boentoro & Eleonara Anasthashia, “The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Strawâ€, International Journal of Applied Business and International Management, Volume 5 Number 2, Atma Jaya Catholic University of Indonesia, Jakarta, Indonesia, 2020
Dziqry Muhammad Haikal Suliyanto, “The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variableâ€, Journal of Accounting Management and Economics Vol. 20, No. 2, Department of Management, Faculty of Economics and Business, Jenderal Soedirman University, Indonesia, 2018
Jianhua Wang, Junying Ta & May Cha, “Behind the label: Chinese consumers’ trust in food certification and the T effect of perceived quality on purchase intentionâ€, Elsevier, journal homepage: www.elsevier.com/locate/foodcont, Department of Government and Public Administration, United College, The Chinese University of Hong Kong, Room 307A, 3/F, T. C. Cheng Building, Shatin, New Territories, Hong Kong & School of Business, Jiangnan University, Lihudadao 1800, Wuxi, Jiangsu Province, 214122, PR China, 2019
Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, “Store brands’ purchase intention: Examining the role of perceived qualityâ€, European Research on Management and Busuiness Economics, University of A Corun ̃a, Economic Analysis and Business Administration Department, Facultad EconomÃa y Empresa, Campus Elvin ̃a, s/n, La Corun ̃a 15071, Spain & University of Quebec in Outaouais (Canada), Marketing Department, 101, Rue Saint-Jean Bosco, Gatineau, Ottawa, Canada, 2017
Lifang Peng, Weiguo Zhang, Xiaorong Wang & Shuyi Liang, “Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvementâ€, Elsevier, journalhomepage: www.elsevier.com/locate/im, School of Management, Xiamen University, Xiamen, China, 2018
Enrique Bonso n Ponte, Elena Carvajal-Trujillo & Toma s Escobar-RodrÃguez, “Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedentsâ€,Elsevier, journal homepage: www.elsevier.com/locate/tourman, Department of Accounting and Information Systems, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain, Department of Business Administration and Marketing, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain, 2015
Leonika Kouce Lomboan, “Analysis The Influence of Perceived Quality, Perceived Price And Perceived Value on Consumer Purchase Intention In Traditional Fabrics (Case Study Kaeng Manado)â€, Jurnal Berkala Ilmiah Efisiensi, Volume 17 No. 01, International Business Administration Program, Economics and Business Faculty, Sam Ratulangi University, Manado 95115, Indonesia 2017.
Shahira Shahina Mobil1, Jati Kasuma, Mohd Amirul Adenan, Norazimah Mejri, Rohanna Rajan, “Influence of Perceived Quality and Self-Esteem on Women’s Purchase Intention: Luxury Makeup Brandsâ€, Journal of International Business, Economics and Entrepreneurship, Volume 4, (2), Faculty of Business and Management, Universiti Teknologi MARA Sarawak, Alumni, Hull Business School, University of Hull, United Kingdom, Dec 2019.
Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf & Naveed Ahmed, “Product Perceived Quality and Purchase Intention with Consumer Satisfactionâ€, Global Journal of Management and Business Research E-Marketing, Volume 15 Issue 1 Version 1.0, Bahauddin Zakriya University University Multan, Sub- Campus Layyah, Pakistan, 2015.
Idris Gautama So & Bachtiar H. Simamora, Natalia & Steven, “The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Storeâ€, International Conference on Technology, Informatics, Management, Engineering & Environment, Samosir Island, North Sumatra, Indonesia, September 7-9, Bina Nusantara University, Indonesia ,2015.
Hsin Kuang Chi, Dr. Huery Ren Yeh, Ya Ting Yang, “The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyaltyâ€, The Journal of International Management Studies, Volume 4, Number 1, Nanhua University, Taiwan, Shih Chien University, Kaohsiung, Taiwan, Graduate Student, Nanhua University, Taiwan, 2019.
Mathew Thomas Gil, Jayanth Jacob, “The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trustâ€, Int. J. Business Innovation and Research Vol.15, No.3, Department of Management Studies, Anna University, Chennai – 600025, India ,2018.
Abdallah Q. Bataineh, “The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image, International Journal of Marketing Studiesâ€, Vol. 7, No. 1, Department of Marketing, Faculty of Economics and Administrative Sciences, Applied Science University, Jordan, 2015.
Faruk Anıl Konuk, “The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label foodâ€, Journal of Retailing and Consumer Services 43, 304–310, Department of Business Administration, Sakarya University, Sakarya, Turkey ,2018.
Muhamad Fajar Jayadi, Maya Ariyanti, “The Effect, Perceived Quality, Perceived Risk, Perceived Value, On Bag Purchase Intention In Visvalâ€, International Journal of Economis, Business and Management Research, Vol. 3, No. 07, Magister of Management Program, Faculty of Economics and Business Telkom University, Bandung, Indonesia ,2019.
M. Dwiki Ramadhan, Muchsin Muthohar, “The influence of perceived price, perceived quality, brand image, and store image on the purchase intention of Hypermart private labelâ€, International Symposium on Management, volume 308, 16th International Symposium on Management, Universitas Islam Indonesia, Yogjakarta, Indonesia ,2019.
Khalid Jamil, Muhammad Asghar Ali, Ahsan Iqbal, “Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistanâ€, Journal of Accounting Management and Economics, Vol. 8, No. 3, pp. 40-45, National University of Modern Languages (NUML) Islamabad, Pakistan, International Islamic University Islamabad, Pakistan, GC University Faisalabad, Pakistan ,2017.
Elena Rosillo-DÃaz, Francisco Javier Blanco-Encomienda and Esmeralda Crespo-Almendros, “A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platformsâ€, Emerald Insight, on Emerald Insight at: www.emeraldinsight.com/1741-0398.htm, 2019.
Jianming Wang, Thuy Linh Pham, Van Thac Dang, “Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivityâ€, International Journal of Environmental Research and Public Health, School of Business Administration, Zhejiang University of Finance & Economicss, Hangzhou 310018, China, Departement of Business Administration, Business School, Shantou University, Shantou, Guangdong, China, 2020.
Usep Suhud, Greg Willson, “Low-Cost Green Car Purchase Intention: Measuring the Role of Brand Image on Perceived Price and Qualityâ€, International Journal of Economics and Business Administration, Volume VII, Issue 3, Faculty of Economics, Universitas Negeri Jakarta, Indonesia, Faculty of Business and Law, Edith Cowan University, Australia ,2019.
Luki Chrisnawan, M Onibala, Yoanita Octora, Edhie Budi Setiawan, Didiet Antony, “The Effect of Price And Perceived Quality on Ticket Purchase Intention at Lion Air Airlineâ€, GROSTLOG, Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia, 2019.
Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid, “The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from Chinaâ€, Procedia Economics and Finance 37 (2016) 343 – 349, Universiti Teknologi MARA, Malaysia, 2016.
Bui Nhat Vuong, Ha Nam Khanh Giao, “The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnamâ€, Journal of International Consumer Marketing, Faculty of
Shan Wang Xiaoping Zheng, Ji-Ye Mao, “How perceived quality of online reviews affects consumer purchase intentionâ€, Int. J. Society Systems Science, Vol. 3, No. 3, School of Business, Renmin University, 59 Zhong Guan Cun Avenue, Haidian District, Beijing 100872, China ,2011.
Wondimagegn Mengist, Teshome Soromessa, Guidina Lesege, “Method for conducting systematic literature review and meta-analysis for environmental science researchâ€, ELSEVIER, Departement of Natural Resource Management, Debre-Berhan University, Ethiopia, 2020.
Karina Demante, Bambang Munas Dwiyanto, “Analisis pengaruh Electronic Word of Mouth terhadap Brand Image dan Perceived Quality serta Dampaknya Pada Purchase Intentionâ€, Dipenogoro Journal of Management, Volume 8, Departement Fakultas Ekonomika dan Bisnis Universitas Dipenogoro, 2019.
Leon G Schiffman, Joseph Wisenblit, “Consumer Behaviorâ€, Harlow, United Kingdom: Pearson Educated Limited, 2019
Surahman, S, Setiawa, E, “Applikasi Mobile Driver Online Berbasis Android Untuk Perusahaan Rental Kendaraan. Ultima InfoSys: Jurnal Ilmu Sistem Informasi, Jun 2017
J.G Fernandez, P.R Ruiz, J.F Gavira, L.V Colon, B Pitts & A.B Garcia, “The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty on low-cost fitness centers. Sport Management Reviewâ€, 2017
Togar Alam Napitupulu, Okky Kartavianus, “A Structural Equations Modeling Of Purchasing Decision Through E-Commerceâ€, Journal of Theoritical and Applied Information Technology (JATIT), Vol.60 No.2, Bina Nusantara University, Indonesia, 2014.
Gopal Das, “Linkages between self-congurity, brand familiarty, perceived quality and purchase intention: A study of fashion retail brandsâ€, Journal of Global Fashion Marketing: Bridging Fashion and Marketing, Indian Institute of Management Rohtak, Rohtak, India, 2015.
Eun Jung Choi, Soo-Hyun Kim, “The Study of the Impact of Perceived Quality and Value of Social Enterprises on Customer Satisfaction and Re-Purchase Intentionâ€, International Journal of Smart Home, College of Business, Sangmyung University, 2013.
Jing Li, Jiang Li, Yongbiao Zheng, “Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Researchâ€, Scientific Research, Tianjin University of Technology and Education, Tianjin China, Economics and Management Shool, Beijing University of Posts and Telecommunications, Beijing, China, 2013.
Kadek Aria Satriawan, Putu Yudi Setiawan, “The Role of Purchase Intention in Mediating The Effect of Perceived Price and Perceived Quality on Purchase Decisionâ€, International Research Journal of Management, IT & Social Science, Udayana University, Denpasar, Indonesia, 2020.
M.Sivaram . Niknik Ahmad Munawar , Hapzi Ali, “Determination Of Purchase Intention Through Brand Awareness And Perceived Quality (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)â€, Dinasti International Journal of Management Science, Lebanese French University of Iraq, R&D HR-Marketing Practitioner SHA of Jakarta, Lecture of Merccubuana University of Jakarta, 2019.
Published
2022-10-20
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Original Articles
Copyright (c) 2022 Cita Imas Annisa Bohari, Irmawan Rahyadi
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