Peranan Investor Attention Dalam Pembentukan Herding Behavior di Pasar Modal Indonesia

  • Doni Farhanto Fakultas Ekonomi dan Bisnis, Magister Manajemen, Universitas Indonesia

Abstract

Herding behavior dapat didefinisikan sebagai perilaku individu yang memutuskan untuk mengikuti orang lain dan meniru perilaku kelompok daripada mengambil keputusan secara mandiri berdasarkan informasi yang mereka punya. Analisis kali ini bertujuan untuk menganalisis keberadaan herd behavior yang dipengaruhi oleh investor attention. Dalam penelitian kali ini, Google Search digunakan sebagai proxy dari investor attention dengan dugaan bahwa ketika investor attention meningkat, maka jumlah investor yang menggunakan Google Search untuk mencari informasi akan meningkat sehingga nantinya investor akan memiliki informasi yang serupa dan kemudian membuat keputusan perdagangan serupa sehingga terbentuk herd behavior. Penelitian kali ini juga menganalisis pengaruh investor attention dalam pembentukan herd behavior pada periode market return negatif dan pada periode Pandemi COVID-19. Adapun metode yang digunakan dalam penelitian kali ini adalah metode cross-sectional absolute deviation (CSAD). Sampel penelitian yang digunakan adalah data berupa return harian dari IHSG pada periode Juli 2012-Juni 2022 yang diambil dari Refinitiv eikon dan data berupa frekuensi pencarian kata kunci terkait Pasar Modal Indonesia pada periode Juli 2012-Juni 2022 yang diambil dari Google Trends. Hasil dari penelitian kali ini adalah ditemukan keberadaan herd behavior yang dipengaruhi oleh investor attention, tetapi tidak ditemukan keberadaan herd behavior dalam periode market return negatif dan dalam periode Pandemi COVID-19.

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Published
2022-09-20