The Role of Product Quality, Price, and Menu Variety in Enhancing Customer Satisfaction at a Local Café
Keywords:
Product Quality, Price, Menu Diversity, Consumer Satisfaction
Abstract
This study aims to determine whether there is an influence of product quality, price, and menu diversity on consumer satisfaction at Cafe REP Sidoarjo. In this study using independent variables, namely product quality (X1), price (X2), and menu diversity (X3) and dependent variables, namely menu diversity (Y). The population in this study is consumers who visit Cafe REP Sidoarjo. Determination of samples in this study using Accidental Sampling technique with a total sample of 120 respondents. Data collection techniques using questionnaires, after which they were analyzed using multiple linear regression analysis testing. From the results of the analysis conducted partially on the t test, it can be concluded that the product quality variable has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. Price variables have a significant influence on consumer satisfaction at Cafe REP Sidoarjo. The variable of menu diversity has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. In F-Test, it can be concluded that the three variables simultaneously affect customer satisfaction at Cafe REP Sidoarjo.
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References
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Rafika, N. A., & Yulhendri. (2020). The Effect of Store Atmosphere, Product Quality, Customer Satisfaction and Electronic Word of Mouth on Customer Loyalty in Gubuk Coffee Padang. 124(2019), 788–802. https://doi.org/10.2991/aebmr.k.200305.146
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Sudjarwadi, R. S., Palandeng, I. D., & Jan, A. H. (2024). THE EFFECT OF MENU DIVERSITY AND CAFE ATMOSPHERE ON REVISIT INTENTION THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT CAFE MANJO KOPI IN AIRMADIDI. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 12(3), 680–691.
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Tirtayasa, S. (2022). Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan). International Journal of Science, Technology & Management, 3(5), 1438–1444. https://doi.org/10.46729/ijstm.v3i5.633
Zahara, E., Maimunah, S., & Edyansyah, T. (2024). the Influence of Service Quality and Menu Diversity on Purchasing Decisions At Café Socolatte Pidie Jaya District. Morfai Journal, 93–98. http://radjapublika.com/index.php/MORFAI/article/view/1475
Ariella, I. R. (2018). “PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MAZELNID.” Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 3(2 SE-Articles), 215–221. https://doi.org/10.37715/jp.v3i2.683
Baiomy, A. E., Jones, E., & Goode, M. M. H. (2019). The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt. Tourism and Hospitality Research, 19(2), 213–224. https://doi.org/10.1177/1467358417708228
Bhowmick, A., & Seetharaman, A. (2023). Impact of product quality on customer satisfaction: A Systematic Literature Review. Proceedings of the 2023 7th International Conference on Virtual and Augmented Reality Simulations, 93–99. https://doi.org/10.1145/3603421.3603434
BPS. (2023). Jumlah Penduduk menurut Wilayah, Klasifikasi Generasi, dan Jenis Kelamin 2023. Badan Pusat Statistik Indonesia. https://sensus.bps.go.id/topik/tabular/sp2020/3
Darmawan, D. (2019). Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan. Jurnal Administrasi Bisnis, 8(2), 75–88. https://doi.org/10.14710/jab.v8i2.25267
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2005). Consumer Behavior (8th Ed). The Dryden Press.
Handi, I. (2004). Indonesia Customer Satisfication Index. FRONTIERS MEDIA SA.
Handoko, B. (2017). Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 18(1), 61–72. https://doi.org/10.30596/jimb.v18i1.1098
Hasanan, U., & Harti. (2012). Pengaruh Keragaman Menu , Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening pada Waroeng “ SS ” ( Spesial Sambel ) Surabaya. Jurnal Pendidikan Tata Niaga, 1(1), 1–11.
Hayati, Y. H., & Sekartaji, G. (2015). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Restoran Bebek Dan Ayam Goreng Pak Ndut Solo. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 1(1), 49–56. https://doi.org/10.34203/jimfe.v1i1.455
Kwortnik, R. J., & Thompson, G. M. (2009). Unifying Service Marketing and Operations With Service Experience Management. Journal of Service Research, 11(4), 389–406. https://doi.org/10.1177/1094670509333595
Lailatul Nadifah, M., Menuk Srihandayani, C., & Noerchoidah. (2022). Pengaruh Kualitas Produk, Keragaman Menu Dan Promosi Terhadap Keputusan Pembelian Minuman Kedai Yakini Cabang Krian Sidoarjo. Journal of Sustainability Business Research, 3(2), 53–62.
M Poluan, V. A., H V J Lapian, S. L., J Tielung, M. V, M Poluan, V. A., & J Tielung, M. V. (2022). The Effect of Product Quality and Product Price Towards Customers Satisfaction at Blackcup Coffee and Roaster Manado. Jurnal Emba , 10(4), 608–616.
Mumu, D. N., Tumbuan, W. J. F. A., & Poluan, J. G. (2021). PengaruhKeragaman Menu, Harga, Dan Kualitas Pelayanan Terhadap KepuasanPelanggan Pada Warunk Bendito Kawasan Megamas Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan AkuntansiEMBA, 9(3), 951–959.
Niati, W. (2021). The Influence of Price and Store Atmosphere on Cafe Customer Satisfaction in Bengkalis (Case Study at Bikin Betah Cafe). Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi Dan Kewirausahaan, 1(2), 33. https://doi.org/10.35314/inovbizmik.v1i2.2238
Nuryadin, R., Nurfadilah, L., Aprianti, I., & Sangga Buana, U. (2023). QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION Coffee Shop in BANDUNG CITY (Case Study on Bandung City Coffee Shop Customers) under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Jurnal Ekonomi, 12(02), 2023. http://ejournal.seaninstitute.or.id/index.php/Ekonomi
Pradipta, & Yulianthini. (2022). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Kedai yang Coffe Singaraja. GEMA?: Jurnal Gentiaras Manajemen Dan Akuntansi, Vol.4.No.1(ISSN: 2685-5526), 85–94. https://ejournal.undiksha.ac.id/index.php/Prospek/article/view/32428/21843
Putri, L. T., Baharuddin, Y., & Nasir, M. (2024). Customer Satisfaction at RR Cafe Delima Pekanbaru Influenced by Facilities and Menu Variations. International Journal of Society Reviews (INJOSER), 2(2), 364–375.
Rafika, N. A., & Yulhendri. (2020). The Effect of Store Atmosphere, Product Quality, Customer Satisfaction and Electronic Word of Mouth on Customer Loyalty in Gubuk Coffee Padang. 124(2019), 788–802. https://doi.org/10.2991/aebmr.k.200305.146
Regina, A., & Riswan. (2024). The Effect of Price and Service Quality on Customer Satisfaction at Cafe Tuan Jana Bandar Lampung. International Journal of Economics, Business and Innovation Research, 3(2). https://doi.org/10.15575/aksy.v6i1.31511
Ryu, K., & Jang, S. (Shawn). (2008). DINESCAPE: A Scale for Customers’ Perception of Dining Environments. Journal of Foodservice Business Research, 11(1), 2–22. https://doi.org/10.1080/15378020801926551
Sihombing, M. M., Arifin, M. H., & Maryono, M. (2022). Pengaruh Varian Menu, Harga, dan Suasana Cafe, Terhadap Kepuasan Konsumen Cafe Miltie Garden Mulawarman Banjarmasin. Smart Business Journal, 1(1), 26. https://doi.org/10.20527/sbj.v1i1.12787
Sinambela, O. (2022). PENGARUH VARIASI MENU DAN HARGA TERHADAP KEPUASAN PENGUNJUNG WARUNG MIE AYAM MA’E (Studi Desa Candi Mas Kecamatan Abung Selatan Kabupaten Lampung Utara). INSTITUT AGAMA ISLAM NEGERI (IAIN) METRO.
Sintya, L. I., Lapian, S. L. H. V. J., & Karuntu, M. M. (2018). Pengaruh Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Jasa Transportasi Go-Jek Online Pada Mahasiswa Feb Unsrat Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3), 1778–1787.
Sudjarwadi, R. S., Palandeng, I. D., & Jan, A. H. (2024). THE EFFECT OF MENU DIVERSITY AND CAFE ATMOSPHERE ON REVISIT INTENTION THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT CAFE MANJO KOPI IN AIRMADIDI. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 12(3), 680–691.
Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D.
Sutowo, S., Muspita, N. C., Pradeta, F. D., & Fauzi, M. I. (2023). Pengaruh Kualitas Produk terhadap Kepuasan Konsumen. Translitera?: Jurnal Kajian Komunikasi Dan Studi Media, 12(2), 79–84. https://doi.org/10.35457/translitera.v12i2.3436
Tirtayasa, S. (2022). Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan). International Journal of Science, Technology & Management, 3(5), 1438–1444. https://doi.org/10.46729/ijstm.v3i5.633
Zahara, E., Maimunah, S., & Edyansyah, T. (2024). the Influence of Service Quality and Menu Diversity on Purchasing Decisions At Café Socolatte Pidie Jaya District. Morfai Journal, 93–98. http://radjapublika.com/index.php/MORFAI/article/view/1475
Published
2025-03-20
Section
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