Perencanaan Bisnis Konveksi Tas Promosi Mentaritas di Kabupaten Bandung Barat
Keywords:
Business Model Canvas, Inovasi, Model Timmons, Perencanaan Bisnis, Studi Kelayakan, Strategi Pemasaran
Abstract
Dalam era pemasaran modern, penggunaan tas promosi sebagai media pemasaran semakin meningkat, terutama dalam industri farmasi, teknologi, dan pendidikan. Penelitian ini bertujuan untuk menganalisis kelayakan bisnis konveksi tas promosi MENTARITAS dengan pendekatan model kewirausahaan Timmons, Business Model Canvas (BMC), dan studi kelayakan bisnis yang mencakup aspek pemasaran, keuangan, sumber daya manusia, dan operasional. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi. Hasil penelitian menunjukkan bahwa rencana bisnis ini layak untuk dijalankan, dengan Net Present Value (NPV) positif sebesar Rp. 921.615.206, Internal Rate of Return (IRR) sebesar 47%, serta rasio R/C sebesar 1,29. Selain itu, waktu pengembalian investasi yang relatif singkat, yaitu 1,02 tahun, mengindikasikan potensi keuntungan yang tinggi. Dengan strategi pemasaran berbasis digital serta diferensiasi produk yang menekankan inovasi dan keberlanjutan, MENTARITAS memiliki potensi untuk bersaing di industri konveksi tas promosi. Oleh karena itu, bisnis ini dapat menjadi pilihan investasi yang prospektif bagi para pelaku usaha di sektor konveksi. Implikasi penelitian ini menunjukkan bahwa pengembangan bisnis konveksi tas promosi berbasis inovasi dan digital marketing seperti MENTARITAS layak dijalankan dan berpotensi memperkuat daya saing usaha kecil menengah di era pemasaran modern.
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References
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Kaniawati, K., Nuri, N., Sinaga, O., & Roespinoedji, R. (2021). Coffee Business Development Model. Review of International Geographical Education Online, 11(6). https://doi.org/10.48047/rigeo.11.06.54
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Busro, M. (2018). Manajemen Sumber Daya Manusia In Manajemen Sumber Daya Manusia. Edisi Revisi Jakarta: Bumi Aksara.
Carlgren, L., & BenMahmoud-Jouini, S. (2022). When cultures collide: What can we learn from frictions in the implementation of design thinking? Journal of Product Innovation Management, 39(1). https://doi.org/10.1111/jpim.12603
Chakti, A. G. (2019). Marketing, the Book of Digital. In Celebes Media Perkasa.
Crowley, F., & Barlow, P. (2022). Entrepreneurship and social capital: a multi-level analysis. International Journal of Entrepreneurial Behaviour and Research, 28(9). https://doi.org/10.1108/IJEBR-10-2021-0868
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Darmawi, H. (2022). Manajemen risiko. Bumi Aksara
Dunning, J. H., & Lundan, S. M. (2008). Governments and MNE activity: the unilateral response. Multinational Enterprises and the Global Economy.
Fahmi, I. (2011). Pengantar Manajemen Keuangan, Teori dan Soal Jawab, cetakan kesatu. Penerbit: Alfabeta, Bandung (Vol. xvi, 452 h, p. 142). Alfabeta.
Fitria Rismawati, F., Wahyuni, S., & Widodo, J. (2019). STRATEGI PEMASARAN STP (SEGMENTING, TARGETING, POSITIONING) LARISSA AESTHETIC CENTER CABANG JEMBER. JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 13(2). https://doi.org/10.19184/jpe.v13i2.10793
Franky Slamet dan Hetty Karunia Tunjungsari. (2014). Dasar-dasar kewirausahaan: Teori dan Praktik. Jakarta Barat, PT Ideks.
Hanafi, M. M. (2014). Risiko, Proses Manajemen Risiko, dan Enterprise Risk Management. Management Research Review, 1–40. Retrieved from http://repository.ut.ac.id/4789/1/EKMA4262-M1.pdf
Hidayat, W. W. (2020). Pengantar Kewirausahaan Teori dan Praktek. In Pena Persada.
Indrapura, P. F. S., & Fadli, U. M. D. (2023). ANALISIS STRATEGI DIGITAL MARKETING DI PERUSAHAAN CIPTA GRAFIKA. JURNAL ECONOMINA, 2(8). https://doi.org/10.55681/economina.v2i8.699
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan: pemasaran dan kepuasan pelanggan - - Google Books. In Unitomo Press.
Jaskyte, K., & Liedtka, J. (2022). Design thinking for innovation: Practices and intermediate outcomes. Nonprofit Management and Leadership, 32(4). https://doi.org/10.1002/nml.21498
Jeyacheya, J., & Hampton, M. P. (2022). Pathway choice and post-Covid tourism: Inclusive growth or business as usual? In World Development Sustainability (Vol. 1). https://doi.org/10.1016/j.wds.2022.100024
Kampani, N., & Jhamb, D. (2020). Analyzing the role of E-CRM in managing customer relations: A critical review of the literature. In Journal of Critical Reviews (Vol. 7, Issue 4). https://doi.org/10.31838/jcr.07.04.41
Kaniawati, K., et al. (2024). Kewirausahaan dan Bisnis. Batam, CV. Askara Sastra Media
Kaniawati, K., et al. (2024). Digital Entrepreneurship. Batam, CV. Rey Media Grafika
Kaniawati, K. (2021). Marketing Strategy Model In Improving Marketing Performance (Case Study Of Central Small Industry Areas Of Central Cibaduyut Footwears). Turkish Journal of Computer and Mathematics Education, 12(9).
Kaniawati, K., Indrawan, R., & Sukma, A. (2018). Penerapan Digital Marketing dan Personal Finance Sebagai Pengembangan Usaha Jus Honje di Desa/Kecamatan Mangunjaya Kabupaten Pangandaran. Charity: Jurnal Pengabdian Masyarakat, 01(04).
Kaniawati, K., Nuri, N., Sinaga, O., & Roespinoedji, R. (2021). Coffee Business Development Model. Review of International Geographical Education Online, 11(6). https://doi.org/10.48047/rigeo.11.06.54
Kelley, D., & Brown, T. (2018). An introduction to Design Thinking. Institute of Design at Stanford.
Klenner, N. F., Gemser, G., & Karpen, I. O. (2022). Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory. Journal of Product Innovation Management, 39(1). https://doi.org/10.1111/jpim.12587
Kotler & Keller. (2016). Manajemen Pemasaran. In Global Edition.
Kotler dan Armstrong. (2008). Prinsip-prinsip Marketing Edisi Ke Tujuh. In Cv. Media Sains Indonesia (Vol. 1).
Littlewood, D., & Holt, D. (2018). Social Entrepreneurship in South Africa: Exploring the Influence of Environment. Business and Society, 57(3). https://doi.org/10.1177/0007650315613293
M. Kamrul Islam Shaon, S., & Hasebur Rahman, Md. (2015). A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty. Central European Business Review, 4(1). https://doi.org/10.18267/j.cebr.116
Michael E, Porter. (1980). “Competitive Stategy” Techniques for Analysing Industries and Competitors. New York, Free Press.
Mignon, I., & Bankel, A. (2023). Sustainable business models and innovation strategies to realize them: A review of 87 empirical cases. Business Strategy and the Environment, 32(4). https://doi.org/10.1002/bse.3192
Ntamu, D. N., Balunywa, W., Nsereko, I., & Kwemarira, G. (2023). Collective action in social entrepreneurial ventures: the role of shared meaning. Journal of Enterprising Communities, 17(6). https://doi.org/10.1108/JEC-06-2022-0086
Nurlatifah, N., Juhadi, J., Rusmana, F. D., Mutiah, R., & Aditya, S. (2023). Dampak Pengetahuan Dan Inovasi Bisnis Terhadap Kinerja Usaha Mikro Kecil Menengah (UMKM) Dalam Perspektif Syariah. Coopetition?: Jurnal Ilmiah Manajemen, 14(2). https://doi.org/10.32670/coopetition.v14i2.3654
Paroli, S., & Global Akademia, Mia. (2023). MANAJEMEN STRATEGI.
Pham, C. T. A., Magistretti, S., & Dell’Era, C. (2022). The role of design thinking in Big Data innovations. Innovation: Organization and Management, 24(2). https://doi.org/10.1080/14479338.2021.1894942
Pollard, J., Osmani, M., Grubnic, S., Díaz, A. I., Grobe, K., Kaba, A., Ünlüer, Ö., & Panchal, R. (2023). Implementing a circular economy business model canvas in the electrical and electronic manufacturing sector: A case study approach. Sustainable Production and Consumption, 36. https://doi.org/10.1016/j.spc.2022.12.009
PPM Manajemen. (2012). Business Model Canvas: Penerapan di Indonesia. In Penerbit PPM, Indonesia.
Prasetyani, D. (2020). Kewirausahaan Islami. In Jurnal Sains dan Seni ITS (Vol. 6, Issue 1).
Rangkuti, F. (2015). Teknik Membedah Kasus Bisnis Analisis SWOT: Cara Menghitung Bobot, Rating, dan OCAI. In Jakarta?: Gramedia, 2013 (Vol. 20th).
Ridwan, M., Dewi, M., & Rizki Mulyani, S. (2020). Kewirausahaan. In CV. Muharika Rumah Ilmiah (Vol. 3, Issue 1). CV. Muharika Rumah Ilmiah.
Robbins, Stephen P., & Mary Coulter. (2016). Manajemen, Jilid 1 Edisi 13, Alih Bahasa: Bob Sabran Dan Devri Bardani P. Jakarta, Erlangga.
Rylander Eklund, A., Navarro Aguiar, U., & Amacker, A. (2022). Design thinking as sensemaking: Developing a pragmatist theory of practice to (re)introduce sensibility. Journal of Product Innovation Management, 39(1). https://doi.org/10.1111/jpim.12604
Saleh, M. Y., & Said, M. (2019). Konsep dan Strategi Pemasaran. In CV SAH MEDIA, Makassar (Vol. 3).
Sarinah dan Mardalena. (2017). Pengantar Manajemen. Fisheries Research, 140(1).
Sudiantini, S. (2022). Manajemen Strategi. (R. N. B. Safitry, Ed.), CV. Pena Persada (Vol. 7, pp. 1–172).
Sparviero, S. (2019). The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas. Journal of Social Entrepreneurship, 10(2). https://doi.org/10.1080/19420676.2018.1541011
Subagyo, Masruroh, N. A., & Bastian, I. (2018). Akuntansi Manajemen Berbasis Desain. In Gadjah Mada University Press.
Sugiyono. (2015). Sugiyono, Metode Penelitian dan Pengembangan Pendekatan Kualitatif, Kuantitatif, dan R&D. In Metode Penelitian dan Pengembangan Pendekatan Kualitatif, Kuantitatif, dan R&D.
Sugiyono, P. (2019). Metode penelitian kuantitatif, kualitatif 2019. In Revista Brasileira de Linguística Aplicada (Vol. 5, Issue 1).
Sundulusi, C., Sudirman, A., Ratnawati, Syamsuri, Burhanudin, J., Andriani, D., Adelia, S., Putra, A. R., Syahputra, Nazif, M., Hidayat, R., Nugroho, H., & Nurcholifah, I. (2022). Pemasaran Kewirausahaan.
Terry, G. R. (2009). Prinsip-prinsip manajemen / George R. Terry?; penerjemah: J. Smith D.F.M. In Guide to Management.
Thommandru, A., Espinoza-Maguiña, M., Ramirez-Asis, E., Ray, S., Naved, M., & Guzman-Avalos, M. (2023). Role of tourism and hospitality business in economic development. Materials Today: Proceedings, 80. https://doi.org/10.1016/j.matpr.2021.07.059
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan dan Penelitian.
Tomczak, T., Reinecke, S., & Kuss, A. (2018). Introduction. In Strategic Marketing. https://doi.org/10.1007/978-3-658-18417-9_1
Verbeke, A. (2008). Multinational Enterprises and the Global Economy. Journal of International Business Studies, 39(7). https://doi.org/10.1057/palgrave.jibs.8400426
Zulfitria, Z., & Arif, Z. (2018). MEMBANGUN KEWIRAUSAHAAN (ENTREPRENEURSHIP) QUR’ANI DI PERGURUAN TINGGI. Rausyan Fikr?: Jurnal Pemikiran Dan Pencerahan, 14(1). https://doi.org/10.31000/rf.v14i1.684.
Published
2025-04-17
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Original Articles
Copyright (c) 2025 Dejan Aditama Airadiansah, Keni Kaniawati
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