Analisis Pengaruh Pengetahuan Lingkungan dan Kepedulian Lingkungan Terhadap Pemilihan Kemasan pada Konsumen Usaha Bakeri
Keywords:
kepedulian lingkungan, pengetahuan lingkungan, pilihan konsumen, usaha bakeri
Abstract
Dampak lingkungan dari sampah plastik sangat besar. Toko bakeri masih menggunakan kemasan plastik. Kemasan plastik untuk produk bakeri diperkirakan menghasilkan 2,27 ton sampah setiap tahunnya. Oleh karena itu, kemasan ramah lingkungan harus ditingkatkan. Kemasan kertas dapat didaur ulang dengan lebih baik. Kesadaran dan pengetahuan lingkungan telah ditingkatkan untuk mendorong orang memilih kemasan ramah lingkungan, namun beberapa konsumen masih lebih memilih plastik untuk produk bakeri. Studi ini mengkaji bagaimana pengetahuan dan kesadaran lingkungan memengaruhi pilihan kemasan plastik dan kertas pelanggan toko bakeri. Pemilihan acak sistematis memilih 100 pelanggan perusahaan bakeri Kabupaten Indramayu. Pendekatan regresi logistik biner menguji hipotesis untuk menentukan bagaimana setiap variabel memengaruhi variabel respons dalam dua kategori dikotomis. Tidak ada pengaruh signifikan variabel independen terhadap variabel dependen. Pemilihan kemasan konsumen tidak dipengaruhi oleh pengetahuan dan kesadaran lingkungan. Informasi lingkungan memiliki dampak yang kecil terhadap pilihan kemasan konsumen. Kesadaran lingkungan juga tidak memengaruhi pilihan kemasan konsumen. Hal ini menunjukkan bahwa pemahaman lingkungan tidak menjamin perilaku konsumen yang pro-lingkungan.
Downloads
Download data is not yet available.
References
Addisu, B. (2018). Green Marketing: Sustainable and Responsible Consumption of Eco-Friendly Products in Ethiopia. American Journal of Business, Economics and Management.
Badan Pusat Statistik Kabupaten Indramayu. (2022). Kecamatan Indramayu Dalam Angka 2022.
Choi, D., & Johnson, K. K. P. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption. https://doi.org/10.1016/j.spc.2019.02.001
Deliana, Y., Fatimah, S., & Trimo, L. (2020). Consumer Preference of Plastic Packaging as Green Packaging Prediction with Hebbian Neural Network Analysis. 11(1), 735–753.
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102398
Djohan, A. I. (2017). Perancangan Green Manufacturing pada Virgin Cake and Bakery Semarang. Universitas Katolik Soegijapranata Semarang.
Eightiani Devi, A. (2021). Pengaruh Penambahan Tepung Sukun dan Proses Pemanggangan Terhadap Karakteristik Fisik dan Sensori pada Brownies Panggang. Thesis for Faculty of Agricultural Technology UNIKA Soegijapranata.
Endang, W. (2010). Pengaruh Kepercayaan Dan Umur Terhadap Kinerja Individual Dalam Penggunaan Teknologi Informasi. Jurnal Ilmiah Akuntansi Dan Bisnis.
Gozali, T. D. (2013). Optimasi Formulasi Pembuatan Mi Basah Dengan Campuran Pasta Ubi Ungu (Ipomea batatas L.,). Skripsi (S1) Thesis, Fakultas Teknik Universitas Pasundan.
Haya, A. F. (2022). Peran Home Industry Roti Della Dalam Upaya Meningkatkan Kesejahteraan Masyarakat. Bachelor Thesis, IAIN Syekh Nurjati Cirebon.
Isa, S. M., & Yao, P. X. (2013). Investigating the preference for green packaging in consumer product choices: A choice-based conjoint approach. Business Management Dynamics, 3(2), 84–96. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110238159&site=ehost-live
Julina. (2016). Analisis Pengetahuan Lingkungan dan Perilaku Ramah Lingkungan Berdasarkan Gender dan Tingkat Pendidikan di Kota Pekanbaru. Marwah: Jurnal Perempuan, Agama Dan Jender. https://doi.org/10.24014/marwah.v15i2.2650
Kementerian Lingkungan Hidup dan Kehutanan. (2019). Peraturan Menteri Lingkungan Hidup Dan Kehutanan Republik Indonesia Nomor P.75/MENLHK/SETJEN/KUM.1/10/2019 tentang Peta Jalan Pengurangan Sampah Oleh Produsen. 53(9), 1689–1699.
Kenesei, Z., & Todd, S. (2003). The Use of Price in The Purchase Decision. Journal of Empirical Generalisations in Marketing Science.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2016.09.004
Landry, N., Gifford, R., Milfont, T. L., Weeks, A., & Arnocky, S. (2018). Learned helplessness moderates the relationship between environmental concern and behavior. Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2017.12.003
Lestari, D. D. (2021). Produksi Bersih Industri Roti di Kota Pontianak. Jurnal Teknologi Lingkungan Lahan Basah, 9(1), 042. https://doi.org/10.26418/jtllb.v9i1.44205
Li, G., Li, W., Jin, Z., & Wang, Z. (2019). Influence of environmental concern and knowledge on households’ willingness to purchase energy-efficient appliances: A case study in Shanxi, China. Sustainability (Switzerland). https://doi.org/10.3390/su11041073
Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment. https://doi.org/10.1002/bse.2233
Mandang, M., Sondakh, M. F. L., & Laoh, O. E. H. (2020). Karakteristik Petani Berlahan Sempit Di Desa Tolok Kecamatan Tompaso. Agri-Sosioekonomi, 16(1), 105. https://doi.org/10.35791/agrsosek.16.1.2020.27131
Ministry of Environment and Forestry. (2022). Composition of Plastic Waste Based on Waste Type. Sipsn@menlhk.Go.Id.
Moorthy, K., Kamarudin, A. A., Xin, L., Hui, L. M., Way, L. T., Fang, P. S., & Carmen, W. (2021). Green packaging purchase behaviour: a study on Malaysian consumers. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-021-01302-6
Nurrochmad Ismail, R., Lailatul Qadariyah, U., Aris Setiawan, D., Iman Rachmadi, M., Nugraha Ibnu Abdillah, T., Luh Putu Hariastuti, N., & Teknologi Adhitama Surabaya, I. (2023). Strategi Bisnis Untuk Mengembangkan Produk Kemasan Kertas Carton Box Dan Single Face Sebagai Produk Unggulan Pt. Xyz Menggunakan Bmc, Analisis Swot Dan Qspm. Prosiding Seminar Nasional Teknologi Industri Berkelanjutan III (SENASTITAN III), Senastitan Iii.
Nursyaeerah, S. (2016). The Factors of Practising Green Pakaging Adoption Among Food Industry Around Melaka. University of Teknikal Malaysia Melaka, June.
Perdana, W. W. (2019). Perencanaan Industri Roti Kaffah Di Kabupaten Bantaeng, Sulawesi Selatan. Agroscience (Agsci), 9(1), 41. https://doi.org/10.35194/agsci.v9i1.634
Priambudi, A. N., & Deliana, Y. (2021). Hubungan Pengetahuan Dengan Perilaku Penggunaan Green Packaging Di Masyarakat Dki Jakarta. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 7(1), 49. https://doi.org/10.25157/ma.v7i1.3865
Rahma, K., & Airlangga, E. (2020). Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan terhadao Minat Beli Konsumen dI Reza Bakery Padangsidimpuan. Jurnal Ilmiah Kohesi, 4(3), 149–155.
Rahmawati, R., Kurnianto, M. A., & Munarko, H. (2022). Teknologi Bakery dalam Terapan (Issue August).
Sadiq, M., Paul, J., & Bharti, K. (2020). Dispositional traits and organic food consumption. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.121961
Santoso, I., & Fitriani, R. (2016). Green Packaging, Green Product, Green Advertising, Persepsi, dan Minat Beli Konsumen. Jurnal Ilmu Keluarga Dan Konsumen, 9(2), 147–158. https://doi.org/10.24156/jikk.2016.9.2.147
Singarimbun. Masri. dan Sofian Effendi. (2006). Metode Penelitian Survei. LP3ES.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung?: Alphabet.
Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2018.06.024
Venkatesh, V., Morris, M., Davis, G., & Davis, F. (2003). Technologi Acceptance Model - Research. MIS Quarterly.
Wandosell, G., Parra-Merońo, M. C., Alcayde, A., & Bańos, R. (2021). Green packaging from consumer and business perspectives. Sustainability (Switzerland), 13(3), 1–19. https://doi.org/10.3390/su13031356
Widyawati, N. (2015). Eksplorasi Olahan Makanan Berbasis Biji Gandum Domestik (Triticum aestivum L.Varietas Dewata) melalui Uji Organoleptik. Jurnal Aplikasi Teknologi Pangan, 04(02), 66–73. https://doi.org/10.17728/jatp.2015.13
Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2018.08.002
Yudianto, A., & Anik, N. (2021). Pengembangan Manajemen Usaha dan Analisa Kemampulabaan IKM Donat Gincu Cake dan Bakery Jatibarang. J-Abdi Jurnal Pengabdian Kepada Masyarakat, Vol.1, No., 357–382. https://doi.org/10.31857/s013116462104007x
Zhang, X., & Dong, F. (2020). Why do consumers make green purchase decisions? Insights from a systematic review. In International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph17186607
Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening Due to Environmental Education? Environmental Knowledge, Attitudes, Consumer Behavior and Everyday Pro-Environmental Activities of Hungarian High School and University Students. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2012.11.030
Badan Pusat Statistik Kabupaten Indramayu. (2022). Kecamatan Indramayu Dalam Angka 2022.
Choi, D., & Johnson, K. K. P. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption. https://doi.org/10.1016/j.spc.2019.02.001
Deliana, Y., Fatimah, S., & Trimo, L. (2020). Consumer Preference of Plastic Packaging as Green Packaging Prediction with Hebbian Neural Network Analysis. 11(1), 735–753.
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102398
Djohan, A. I. (2017). Perancangan Green Manufacturing pada Virgin Cake and Bakery Semarang. Universitas Katolik Soegijapranata Semarang.
Eightiani Devi, A. (2021). Pengaruh Penambahan Tepung Sukun dan Proses Pemanggangan Terhadap Karakteristik Fisik dan Sensori pada Brownies Panggang. Thesis for Faculty of Agricultural Technology UNIKA Soegijapranata.
Endang, W. (2010). Pengaruh Kepercayaan Dan Umur Terhadap Kinerja Individual Dalam Penggunaan Teknologi Informasi. Jurnal Ilmiah Akuntansi Dan Bisnis.
Gozali, T. D. (2013). Optimasi Formulasi Pembuatan Mi Basah Dengan Campuran Pasta Ubi Ungu (Ipomea batatas L.,). Skripsi (S1) Thesis, Fakultas Teknik Universitas Pasundan.
Haya, A. F. (2022). Peran Home Industry Roti Della Dalam Upaya Meningkatkan Kesejahteraan Masyarakat. Bachelor Thesis, IAIN Syekh Nurjati Cirebon.
Isa, S. M., & Yao, P. X. (2013). Investigating the preference for green packaging in consumer product choices: A choice-based conjoint approach. Business Management Dynamics, 3(2), 84–96. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110238159&site=ehost-live
Julina. (2016). Analisis Pengetahuan Lingkungan dan Perilaku Ramah Lingkungan Berdasarkan Gender dan Tingkat Pendidikan di Kota Pekanbaru. Marwah: Jurnal Perempuan, Agama Dan Jender. https://doi.org/10.24014/marwah.v15i2.2650
Kementerian Lingkungan Hidup dan Kehutanan. (2019). Peraturan Menteri Lingkungan Hidup Dan Kehutanan Republik Indonesia Nomor P.75/MENLHK/SETJEN/KUM.1/10/2019 tentang Peta Jalan Pengurangan Sampah Oleh Produsen. 53(9), 1689–1699.
Kenesei, Z., & Todd, S. (2003). The Use of Price in The Purchase Decision. Journal of Empirical Generalisations in Marketing Science.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2016.09.004
Landry, N., Gifford, R., Milfont, T. L., Weeks, A., & Arnocky, S. (2018). Learned helplessness moderates the relationship between environmental concern and behavior. Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2017.12.003
Lestari, D. D. (2021). Produksi Bersih Industri Roti di Kota Pontianak. Jurnal Teknologi Lingkungan Lahan Basah, 9(1), 042. https://doi.org/10.26418/jtllb.v9i1.44205
Li, G., Li, W., Jin, Z., & Wang, Z. (2019). Influence of environmental concern and knowledge on households’ willingness to purchase energy-efficient appliances: A case study in Shanxi, China. Sustainability (Switzerland). https://doi.org/10.3390/su11041073
Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment. https://doi.org/10.1002/bse.2233
Mandang, M., Sondakh, M. F. L., & Laoh, O. E. H. (2020). Karakteristik Petani Berlahan Sempit Di Desa Tolok Kecamatan Tompaso. Agri-Sosioekonomi, 16(1), 105. https://doi.org/10.35791/agrsosek.16.1.2020.27131
Ministry of Environment and Forestry. (2022). Composition of Plastic Waste Based on Waste Type. Sipsn@menlhk.Go.Id.
Moorthy, K., Kamarudin, A. A., Xin, L., Hui, L. M., Way, L. T., Fang, P. S., & Carmen, W. (2021). Green packaging purchase behaviour: a study on Malaysian consumers. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-021-01302-6
Nurrochmad Ismail, R., Lailatul Qadariyah, U., Aris Setiawan, D., Iman Rachmadi, M., Nugraha Ibnu Abdillah, T., Luh Putu Hariastuti, N., & Teknologi Adhitama Surabaya, I. (2023). Strategi Bisnis Untuk Mengembangkan Produk Kemasan Kertas Carton Box Dan Single Face Sebagai Produk Unggulan Pt. Xyz Menggunakan Bmc, Analisis Swot Dan Qspm. Prosiding Seminar Nasional Teknologi Industri Berkelanjutan III (SENASTITAN III), Senastitan Iii.
Nursyaeerah, S. (2016). The Factors of Practising Green Pakaging Adoption Among Food Industry Around Melaka. University of Teknikal Malaysia Melaka, June.
Perdana, W. W. (2019). Perencanaan Industri Roti Kaffah Di Kabupaten Bantaeng, Sulawesi Selatan. Agroscience (Agsci), 9(1), 41. https://doi.org/10.35194/agsci.v9i1.634
Priambudi, A. N., & Deliana, Y. (2021). Hubungan Pengetahuan Dengan Perilaku Penggunaan Green Packaging Di Masyarakat Dki Jakarta. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 7(1), 49. https://doi.org/10.25157/ma.v7i1.3865
Rahma, K., & Airlangga, E. (2020). Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan terhadao Minat Beli Konsumen dI Reza Bakery Padangsidimpuan. Jurnal Ilmiah Kohesi, 4(3), 149–155.
Rahmawati, R., Kurnianto, M. A., & Munarko, H. (2022). Teknologi Bakery dalam Terapan (Issue August).
Sadiq, M., Paul, J., & Bharti, K. (2020). Dispositional traits and organic food consumption. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.121961
Santoso, I., & Fitriani, R. (2016). Green Packaging, Green Product, Green Advertising, Persepsi, dan Minat Beli Konsumen. Jurnal Ilmu Keluarga Dan Konsumen, 9(2), 147–158. https://doi.org/10.24156/jikk.2016.9.2.147
Singarimbun. Masri. dan Sofian Effendi. (2006). Metode Penelitian Survei. LP3ES.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung?: Alphabet.
Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2018.06.024
Venkatesh, V., Morris, M., Davis, G., & Davis, F. (2003). Technologi Acceptance Model - Research. MIS Quarterly.
Wandosell, G., Parra-Merońo, M. C., Alcayde, A., & Bańos, R. (2021). Green packaging from consumer and business perspectives. Sustainability (Switzerland), 13(3), 1–19. https://doi.org/10.3390/su13031356
Widyawati, N. (2015). Eksplorasi Olahan Makanan Berbasis Biji Gandum Domestik (Triticum aestivum L.Varietas Dewata) melalui Uji Organoleptik. Jurnal Aplikasi Teknologi Pangan, 04(02), 66–73. https://doi.org/10.17728/jatp.2015.13
Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2018.08.002
Yudianto, A., & Anik, N. (2021). Pengembangan Manajemen Usaha dan Analisa Kemampulabaan IKM Donat Gincu Cake dan Bakery Jatibarang. J-Abdi Jurnal Pengabdian Kepada Masyarakat, Vol.1, No., 357–382. https://doi.org/10.31857/s013116462104007x
Zhang, X., & Dong, F. (2020). Why do consumers make green purchase decisions? Insights from a systematic review. In International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph17186607
Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening Due to Environmental Education? Environmental Knowledge, Attitudes, Consumer Behavior and Everyday Pro-Environmental Activities of Hungarian High School and University Students. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2012.11.030
Published
2025-08-20
Section
Original Articles
Copyright (c) 2025 Wily Andani, Yosini Deliana, Lucyana Trimo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
