Efektivitas Micro-Intervention Mindfulness Untuk Mengurangi Perilaku Belanja Impulsif Online Pada Pekerja Muda Pengguna E-Commerce Aktif
Abstract
The rapid growth of e-commerce and instant payment systems has increased the tendency for online impulsive buying, particularly among young workers who are vulnerable to work-related stress and intensive digital promotions. This study aimed to examine the effectiveness of Micro-Intervention Mindfulness in reducing online impulsive buying behavior among young workers who actively use e-commerce platforms. A quantitative approach with a one-group pre-testpost-test design was employed. The participants consisted of six young workers aged 2230 years who met the criteria of active e-commerce use and showed tendencies toward impulsive buying. The intervention was conducted through four sessions of micro-intervention mindfulness focusing on enhancing awareness and attention toward impulsive urges. Data were collected using the Impulse Buying Tendency Scale and analyzed using the ShapiroWilk normality test and paired sample t-test. The results revealed a significant difference between pretest and posttest scores (t = ?14.861; p < 0.001), indicating a reduction in impulsive buying behavior after the intervention. These findings suggest that Micro-Intervention Mindfulness is effective in improving self-regulation and promoting more mindful and adaptive consumption behavior among young workers in the digital era.
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