Syntax Literate: Jurnal Ilmiah Indonesia p–ISSN:
2541-0849 e-ISSN: 2548-1398
Vol. 9, No.10, Oktober 2024
DEVELOPMENT OF DIGITAL-BASED MARKETING STRATEGIES: A CASE STUDY ON FRANCHISEGLOBAL.COM
Yudha Kurnia Pangestu, Edi Hamdi, Rhian Indradewa, Ferryal Abadi
Universitas Esa Unggul, Jakarta, Indonesia1,2,3,4
Email: [email protected], [email protected],
[email protected], [email protected]
Abstract
This study aims to analyze the digital-based
marketing strategy implemented by FranchiseGlobal.com in order to increase
exposure, market penetration, and brand awareness in the franchise industry.
Using qualitative descriptive methods and a case study approach, this study
explores digital marketing strategies that utilize big data, digital platforms,
and social media to reach potential franchisees. Data were obtained through
interviews, documentation, and direct observation of FranchiseGlobal.com's marketing
activities. The results of the study indicate that the digital marketing
strategy implemented by FranchiseGlobal.com, both in the short, medium, and
long term, has succeeded in increasing the number of website visitors and brand
awareness, although there are still challenges in expanding penetration into
international markets, especially ASEAN. This study concludes that
digital-based marketing is a crucial component in developing a franchise
business more widely and effectively, and provides recommendations for
optimizing the use of big data and technological innovation in future marketing
strategies.
Keywords: digital
marketing strategy, big data, franchise, market penetration, brand awareness.
Introduction
In today's digital era, the development of
information technology has changed many aspects in the business world,
including in the franchise industry. FranchiseGlobal.com, as a digital platform
that connects franchisors and franchisees, plays an important role in
facilitating the growth of the franchise business in Indonesia. By utilizing
technology, FranchiseGlobal.com offers a variety of services designed to bring
franchise business people together and provide access to a wider range of
business opportunities. Despite its great potential, the platform still needs a
more targeted digital marketing strategy to increase its competitiveness and
market reach both in Indonesia and in the ASEAN region.
Digital-based marketing planning is one of the
approaches needed to strengthen brand awareness, attract potential franchisees,
and build a stronger franchise business community. FranchiseGlobal.com need to
formulate innovative marketing strategies by utilizing big data, digital
advertising, and digital asset development in order to compete in the
increasingly competitive franchise industry. In addition, there needs to be an
integration between digital marketing strategies and direct interaction through
offline events such as seminars, business matching, and franchise exhibitions.
Although FranchiseGlobal.com has started to
build its digital presence, the company faces several challenges in developing
a digital-based marketing strategy. The main challenges faced include
increasing market exposure and penetration through digital platforms in the
franchise industry, optimizing the use of big data to attract more visitors and
potential franchisees, and efforts to strengthen brand awareness and digital
reputation in the midst of fierce competition. In addition, the company also
faces challenges in expanding into international markets, especially in the
ASEAN region, by utilizing effective digital marketing strategies. This problem
requires integrated marketing planning and focuses on optimizing digital
strategies to support FranchiseGlobal.com growth.
A lot of research related to digital marketing
strategies has been conducted, especially in the context of digital platforms
and the franchise industry. Kotler & Keller (2016) in Marketing Management
emphasizes the importance of digital-based marketing in expanding market reach
and strengthening relationships with customers. In addition, research by
Chaffey & Ellis-Chadwick (2019) in Digital Marketing: Strategy,
Implementation and Practice states that the use of big data and social
media-based marketing can increase interaction with potential customers and
build brand loyalty. In the franchise sector, research by Rohayani (2018) shows
that digital platforms can be an effective means to bring together franchisors
and franchisees, but the success is highly dependent on the marketing strategy
used. However, specific studies focusing on the development of digital-based
marketing strategies on franchise platforms are still limited. Therefore, this
study makes a new contribution by examining in depth the strategies applied by
FranchiseGlobal.com in the context of the franchise industry in Indonesia and
ASEAN.
This research is important because it fills the
literature gap related to digital marketing strategies in the franchise
industry, especially in Indonesia. In the midst of rapid technological
development, digital-based marketing is the main key for companies engaged in
B2B (Business to Business), such as FranchiseGlobal.com, to be able to compete
effectively in local and international markets. This research also offers
novelty in the context of the use of big data, marketing through digital
platforms, and sustainable franchise community development through marketing
based on online and offline interactions.
With this research, FranchiseGlobal.com is
expected to be able to develop a more directed, innovative, and effective
digital marketing strategy to increase exposure, attract more potential
franchisees, and expand the market to the ASEAN level.
The purpose of this study is to analyze the
digital-based marketing strategies implemented by FranchiseGlobal.com in an
effort to increase market exposure and penetration in the franchise industry.
This research aims to identify how the digital marketing strategy implemented
by FranchiseGlobal.com is able to utilize big data and various digital
platforms to reach potential franchisees, as well as optimize brand awareness.
In addition, this study also aims to evaluate the effectiveness of marketing
campaigns carried out online and offline in building franchise communities and
expanding market reach, both in Indonesia and in the ASEAN region. With this
analysis, it is hoped that more effective and innovative strategies can be
found to help FranchiseGlobal.com grow their business in a wider market. This
research is expected to make a real contribution to the development of
FranchiseGlobal.com marketing strategies and help companies in achieving their
business goals effectively.
Research Methods
This study uses a qualitative descriptive method
with a case study approach in FranchiseGlobal.com. This method was chosen to
gain a deep understanding of the digital-based marketing strategies implemented
by the company. The case study approach allows researchers to comprehensively
analyze the process of planning, implementing, and evaluating digital marketing
strategies in FranchiseGlobal.com. The data used in this study consists of
primary and secondary data. Primary data is obtained through in-depth interviews
and observations related to the company's marketing strategy, while secondary
data is collected from internal company documents, industry publications, and
literature related to digital marketing and big data.
Data collection is carried out through several
techniques. First, a semi-structured interview with marketing management and
the digital marketing FranchiseGlobal.com team, aimed at digging up information
about marketing strategies, the use of big data, and expansion plans to the
ASEAN market. Second, documentation in the form of internal reports related to
website performance, social media, and marketing campaigns is analyzed to
evaluate the effectiveness of the marketing mix. Third, observations are made to
monitor the implementation of digital marketing and FranchiseGlobal.com
interactions with customers through digital platforms.
The collected data was analyzed using
qualitative methods through the stages of data reduction, data presentation,
and conclusion drawn. The data is reduced to focus on relevant information,
then presented in the form of narratives and visualizations such as tables and
graphs to illustrate important patterns in marketing strategies. Conclusions
are drawn by comparing the results of interviews, observations, and
documentation to ensure the validity of the information. To ensure the accuracy
of the data, this study uses a triangulation technique, where the results from
various data sources are compared to obtain more objective results. With this
comprehensive approach, the research is expected to provide in-depth and
relevant analysis for the development of digital-based marketing strategies in
FranchiseGlobal.com.
Figure
1. FranchiseGlobal.com Marketing Framework
Table
1. Marketing Objectives and Objectives of FranchiseGlobal.com
|
Marketing Objectives |
Marketing Goals |
|
Short-term (0-2 Years) |
|
|
Launching
a Technology System in the form of a Website to increase exposure,
penetration and market potential FranchiseGlobal.com in the franchise &
business opportunity industry. |
Providing convenience to customers with data
protection (layered security on the website). Introducing the FranchiseGlobal.com website
to 10,000 potential parties. Utilizing Big Data owned by
FranchiseGlobal.com so that exposure can be maximized. Providing free access to see franchises that
have been registered on the FranchiseGlobal.com |
|
Quality
and effective online and print advertising optimization focuses on potential
franchise partner data. |
Incorporate 500 brands from franchise
owners into FranchiseGlobal.com website. |
|
Target
the growth of the number of advertisers and the number of visitors
FranchiseGlobal.com. 20% of current data. |
Increase the number of website visitors
FranchiseGlobal.com with a target of 3000 people per day. Providing free webinars on how to analyze
and choose a franchise that suits the needs of prospective franchisees. |
|
Building
a community of franchise business people & business opportunities |
Creating new entrepreneurs or franchisees/partners
through franchise opportunities and business opportunities every year |
|
Building
brand reputation with quality online media, excellent service and increasing
digital brand awareness. |
Make a press release related to the
achievements of FranchiseGlobal.com in terms of brand reputation, service
quality so that it can grow a good brand reputation from franchisees. |
|
Medium Term (2-4 Years) |
|
|
Giving appreciation
and awards to franchise business people & business opportunities at the
summit. |
|
|
Optimization
of Big data management in managing the database of potential franchise
partners by forming an investor club community. |
To be a forum to bring together and provide
solutions to franchisors and franchisees. |
|
Marketing
business matching activity programs periodically, both online and offline
with a target audience of potential franchise partner candidates. |
Managed to get more than 5000 franchise
owners/business opportunities who joined the FranchiseGlobal.com website |
|
Increase
digital assets such as the number of website traffic, traffic quality, social
media reach, number of video channel views. |
Become a franchise platform known by more
than 20,000 prospective franchisees/business opportunity owners. |
|
Long-term (4-5 Years) |
|
|
Exploring
and opening the international franchise market network focusing on ASEAN
countries. |
It has become the number 1 website platform
in Indonesia as a category of franchise and business opportunity information
providers with various types of interconnected services Penetrating
the ASEAN market to be able to help franchisees have business opportunities
outside Indonesia. |
|
Giving
appreciation and awards to franchise business actors & business
opportunities at the summit activities at the ASEAN level. |
Creating Business summit activities at the
ASEAN level to give appreciation to the best brands in ASEAN. Conducting
a review of Business opportunities in the ASEAN market so that
FranchiseGlobal.com can open opportunities for wider market penetration. |
|
Marketing
a virtual business matching activity program that brings together ASEAN
franchise business people with prospective Indonesian franchise buyers. |
Connecting the Indonesian market with
franchisees & business opportunities from ASEAN countries. |
|
Marketing
a virtual business matching activity program that brings together ASEAN
franchise business people with prospective Indonesian franchise buyers. |
Establish communication with representatives
of ASEAN countries so that business cooperation can be formed between
FranchiseGlobal.com and the ASEAN market. |
|
Become a
media partner of franchise exhibitions at the global level. |
Able to provide recommendations for the best
business opportunities in ASEAN to be owned by franchisees from Indonesia |
(Source : Author, 2024)
Table 2.
Segmenting Platform FranchiGlobal.com
|
FranchiseGlobal.com Market Segmentation
Business Sectors |
Range Franchise |
|
|
1 |
Fast Food |
100.000.000 - > 1.000.000.000 |
|
2 |
Mini Market |
|
|
3 |
Ritail |
|
|
4 |
Cafe |
|
|
5 |
Laundry |
|
|
Description |
User |
|
Franchisors/franchise
business owners who include their brands on the FranchiseGlobal.com website |
Total Business Opportunity 1.009 BO (Business
Opportunity) |
|
Franchisees/prospective
business partners (franchisees) who access the FranchiseGlobal.com website |
Traffic Visitor 1.500.000/tahun Potensi Franchisee : 25.000 |
(Source : Author, 2024)
Figure 2. Positioning FranchiseGlobal.com
(Source : Author, 2024)
The platform has features that
are easily accessible with an easy-to-use UI/UX so that even ordinary users can
easily browse FranchiseGlobal.com platform. In terms of the price of the
franchise unit offered, because this is related to the B2B franchise business
where the unit price offered is higher than other franchise companies that
offer the type of business in general.
Table 4. Sales Activities FranchiseGlobal.com
|
Activity |
Explanation |
Strategy |
|
Short term 0-2 years |
||
|
Building
Brand Awareness |
Actively
conducting marketing campaigns on other websites and also on social media |
- Choosing
a website with high visitor traffic -Choosing
the right and appropriate social media to place advertisements- Regularly
writing educational articles from franchise consultants and releasing updated
information about franchises -Choosing
the right celebrity endorsements according to the character of
FranchiseGlobal.com -
Participating in franchise events that can have the opportunity to introduce
FranchiseGlobal.com |
|
Establishing
a Good Relationship with Franchisors |
-Building
good relationships with franchisors/franchisees and with
franchisees/potential business partners who will buy franchises |
- Actively
communicate both offline and online to franchisors and franchisees -Help
write interesting news articles about the brand of the franchisor's business -Include
the brands offered by franchisors and business opportunity owners in the list
of business owners on the website FranchiseGlobal.com- Provide free
consultations to franchisors/franchisees and franchisees/prospective
franchise partners who want to buy franchises- Create a business community
that relates to franchises, for example, the MSME community, and so on |
|
Generating
Revenue (Sales Revenue) |
- Attract
franchisors/business opportunity owners to place advertisements on
FranchiseGlobal.com websites |
- Providing
attractive offers and additional services for franchisors who want to
advertise on the FranchiseGlobal.com website -
Providing a special bonus for advertorial articles for franchisors who place
advertisements -
Providing free 1 hour of business consultation with an expert franchise
consultant |
|
Become a
Franchise Sales Liaison / Business Opportunity (Utilizing Big Data owned by
FranchiseGlobal.com) |
- Provide
consistent offers to prospective franchisees/potential partners to buy
franchises through the FranchiseGlobal.com website |
-
Providing education and knowledge of franchise business and its benefits to
prospective franchisees -Continue
to look for franchisors who want to include their brand in the
FranchiseGlobal.com website, so that the existing franchise brand is more
complete and varied. |
|
Medium Term 2-4 years |
||
|
Strengthening
Cooperation with Franchisors/Franchisees |
- Building
deeper relationships to create better boundaries |
- Providing
education to manage the franchisee's brand franchise, so that the business
grows and becomes even better - Holding
a Customer Gathering between FranchiseGlobal.com and franchisors who have
been registered on the website, so that a stronger relationship is
established -Providing
free training classes to franchisors/business opportunity owners |
|
Building
Cooperation with Franchise Associations |
- Take
part in events created by franchise associations |
- Introducing
more about the FranchiseGlobal.com website, so that later they can synergize
together - Talking
in more detail about the cooperation between franchise businesses in the
association, so that mutually beneficial cooperation can be created. |
|
Long Term 4-5 years |
||
|
Expanding
Business into the ASEAN market |
- Think
about other business developments that are trending and have the potential to
be a company's profit |
- Think
about other business developments that are trending and have the potential to
be a company's profit |
Table 5. Sales and Marketing Team FranchiseGlobal.com Year 1
to 5
|
|
Sales |
Content Creator |
Marketing |
|
Short Term to Long Term |
|||
|
Main responsibility |
1. Study and analyze
the target market share of FranchiseGlobal.com |
1. Create
a content plan and copywriting on social media. |
1. Analyze
data and information about FranchiseGlobal.com marketing targets to help
companies make the right business decisions in the future. |
|
2.
Develop and plan marketing strategies. |
2. Analyze
and target ads according to FranchiseGloba.com market segments |
2. Retargeting
|
|
|
3.
Understand the process procedure of a franchise business. |
3. Conduct
marketing analysis on social media to find out the success of the ads
received |
3.
Conduct analysis to add to the power of Big Data that you already have. |
|
|
4. Promote
Franchise Global.com platform according to a predetermined market segment. |
4. Create
a digital marketing campaign |
|
|
|
5. Building
networking with stakeholders |
5. Building
networking with stakeholders. |
|
|
|
6. Meet
sales targets. |
6. Improving
Digital Assets |
|
|
|
End Goals |
Becoming
the largest and most trusted franchise website in Indonesia and the ASEAN
market in the 5th year in the long-term target. |
Creating brand
awareness, posts on social media reach reach more than 5 million people in year 5 at
the long-term target |
Companies
can determine opportunities and problems that occur, as well as to improve
product marketing. |
|
2.
Increase turnover by optimizing marketing campaigns. |
|||
Figure 3. Sales Budget
FranchiseGlobal.com
(Source : Author, 2024)
Table 6. Sales Assumption FranchiseGlobal.com
|
Years |
Assumption |
|
Years 0-1 |
During
this time, the company focuses on building applications and IT
infrastructure, recruiting employees, building social media, and
preparing operations. |
|
Starting
aggressive promotion through websites, social media and campaigns
using influencers, branding, as well as finding assessor partners
and holding training. |
|
|
FranchiseGlobal.com
start earning revenue from OMP (Official Media Partner), Member Advertising
Revenue (Gold, Silver and Listing), PR Publications, and Subscribers in the
first year. |
|
|
Improving
the company's Branding Image by educating consumers. |
|
|
The
number of website traffic began to increase, there began to be
potential investors as many as 1,500,000/year and this is Big Data owned by
FranchiseGlobal.com |
|
|
Years 2 |
Starting
aggressive promotion through websites, social media and campaigns
using influencers, branding, as well as finding assessor partners
and holding training. |
|
The
FranchiseGlobal.com
platform has 1,800,000 visitors/year (an increase at a target of 20% every
year) |
|
|
FranchiseGlobal.com
began to earn revenue from OMP (Official Media Partner), Member Advertising
Revenue (Gold, Silver and Listing), PR Publications, and Subscribers in the
second year which increased by 20% from the first year. |
|
|
FranchiseGlobal.com
began to earn revenue from OMP (Official Media Partner), Member Advertising
Revenue (Gold, Silver and Listing), PR Publications, and Subscribers in the
second year which increased by 20% from the first year. |
|
|
Years 3 |
Starting
aggressive promotions through websites, social media and campaigns
using influencers, branding, as well as finding assessor partners
and holding training.. |
|
FranchiseGlobal.com
platform has 2,200,000
visitors/year (increase at the target of 20% every year) |
|
|
FranchiseGlobal.com
began to get revenue from OMP (Official Media Partner), Member Advertising
Revenue (Gold, Silver and Listing), PR Publications, and Subscribers in the
third year which increased by 20% from the second year, and in the third year
has earned revenue from Business Matching carried out this year. |
|
|
The
number of website traffic began to increase, there began to be
potential investors as many as 2,200,000/year and this is Big Data owned by
FranchiseGlobal.com |
|
|
Years 4 |
This
year, FranchiseGlobal.com has become the largest and most trusted
portal/website in Indonesia and is starting to prepare to penetrate the
global market (ASEAN Market). |
|
FranchiseGlobal.com
platform has 2,650,000 visitors/year (an increase in the target of 20% every
year) |
|
|
FranchiseGlobal.com
began to get revenue from OMP (Official Media Partner), Member Advertising
Revenue (Gold, Silver and Listing), PR Publications, and Subscribers in the
fourth year which increased by 20% from the third year, and in the third year
has earned revenue from Business Matching carried out this year. |
|
|
The
number of website traffic began to increase, there began to be
potential investors as many as 2,650,000/year and this is Big Data owned by
FranchiseGlobal.com |
|
|
Years 5 |
This
year, FranchiseGlobal.com has entered the ASEAN market and is trying to
establish cooperation with Franchises in ASEAN. |
|
Creating
an international standard event to be able to take the market in ASEAN. |
|
|
Doing
Business Matching on an international scale, where it can bring together
international business owners with Indonesian investors to be able to conduct
business transactions, or vice versa. |
(Source : Author, 2024)
Figure 4. Sales Plan FranchiseGlobal.com
(Source : Author, 2024)
Figure 5 Advertising, Member
and Seminar Revenue FranchiseGlobal.com
(Source : Author, 2024)
Figure 6. Net Marketing Contribution (NMC)
FranchiseGlobal.com
(Source : Author, 2024)
This Research Examine the digital-based
marketing strategies implemented by FranchiseGlobal.com in order to increase
exposure, market penetration, and brand awareness. Based on the results of
interviews, documentation, and observations, FranchiseGlobal.com has leveraged
various digital marketing strategies that focus on the use of technology, big
data management, and optimization of social media and websites as the main
platform to reach potential customers. The results of the study show that
FranchiseGlobal.com divides its marketing goals into several stages, namely
short-term, medium-term, and long-term (Fahrizal et.al 2022).
In the short-term stage (0-2 years),
FranchiseGlobal.com main goal is to increase exposure by launching a website
that is safe and easily accessible to users. This platform is designed to
provide free access to franchise information to potential partners.
FranchiseGlobal.com also utilizes its big data to maximize exposure and make it
easier for prospective franchisees to find a franchise business that suits
their needs. In addition, the company focuses on increasing the number of
advertisers and website visitors with a target of 3,000 visitors per day, as
well as strengthening relationships with customers through various online and
offline marketing activities. In this case, the optimization of online
advertising and quality content is the key to attracting visitors and
increasing the number of brand franchises registered on the website (Ismail
et.al., 2022).
In the medium term (2-4 years), the strategy
FranchiseGlobal.com shifted towards big data and community management. By
forming an investor club and marketing a program of business matching
activities, FranchiseGlobal.com aims to strengthen the relationship between
franchisors and franchisees. The company is also trying to increase digital
assets, such as the number of website traffic, the number of reach on social
media, and the number of video channel views. The data obtained from the
digital platform is used to create new franchise opportunities and provide
reviews and the latest information about the franchise business in Indonesia.
At this stage, the importance of optimizing big data management is one of the
priorities, because it can support the achievement of more effective and
targeted marketing targets.
In the long-term stage (4-5 years),
FranchiseGlobal.com has a vision to penetrate the international market,
especially in the ASEAN region. The marketing strategy at this stage focuses on
building a reputation as a leading franchise platform in Indonesia and
expanding its reach to ASEAN countries. FranchiseGlobal.com plans to hold
events such as business summits and virtual business matching to bring together
franchise business people from ASEAN with potential franchise buyers from
Indonesia. In addition, the company targets to become a media partner in the
global franchise exhibition, which can expand exposure and create business
opportunities outside Indonesia.
In terms of segmentation, targeting, and
positioning, FranchiseGlobal.com focuses on prospective franchise business
partners and business actors engaged in the fast food, retail, café, laundry,
and mini market sectors, with an investment range between IDR 100,000,000 to
more than IDR 1,000,000,000. This platform targets entrepreneurs, civil
servants, private employees, and sectors that have the potential to become
franchise investors. This strategy aims to maximize the number of website
visitors and connect franchisors with the right potential franchisees.
As for the marketing mix, FranchiseGlobal.com
uses the NICE (Networking, Interaction, Common Interest, Experience) approach.
Networking is carried out through franchise exhibitions and seminars, while
interaction is built through interactive events and direct consulting services
on the website (Rachmawati et. al., 2021).. Common interest is created by
providing free access for franchise business owners to enter their data on the
website, and the experience is strengthened by providing a user-friendly platform
for users. This strategy helps FranchiseGlobal.com build a stronger franchise
community and expand their business network effectively.
Based on the results of the research, the
digital-based marketing strategies implemented FranchiseGlobal.com show great
potential in increasing exposure and attracting potential franchisees. The use
of big data and digital marketing has helped companies to maximize interaction
with customers and expand marketing reach. However, there are still some
challenges, especially in building brand awareness in the international market
and ensuring effective penetration in the ASEAN region. The success of this strategy
is highly dependent on the company's ability to manage big data more
effectively and strengthen relationships with the franchise community (Rogaya
et.al., 2023).
In terms of developing digital-based marketing
strategies, FranchiseGlobal.com need to continue to optimize digital content,
improve the quality of websites and social media, and strengthen interaction
with prospective franchisees through online and offline activities. In
addition, the expansion strategy into the ASEAN market requires a more targeted
marketing approach and collaboration with international partners to strengthen
its position in the global market. In conclusion, the digital-based marketing
strategy implemented FranchiseGlobal.com has been running well, but it needs to
be improved, especially in terms of technological innovation and data
management to support long-term growth.
Conclusion
Based on the results of the research, it can be
concluded that the digital-based marketing strategy implemented by
FranchiseGlobal.com has had a positive impact in increasing market exposure and
penetration. Through the use of big data, website optimization, and the use of
social media, FranchiseGlobal.com is able to increase the number of visitors
and strengthen brand awareness in the Indonesian franchise market. In addition,
marketing strategies that involve offline events such as seminars and business
matching are also effective in building a stronger franchise community.
However, there are challenges that must be faced
by FranchiseGlobal.com, especially in terms of penetration into the
international market, especially ASEAN. Success in the local market needs to be
expanded by strengthening cooperation with international partners and
implementing a more targeted digital marketing strategy for the ASEAN region.
This research suggests that FranchiseGlobal.com continue to develop
technological innovations and maximize the use of big data to support their
business expansion. With the right measures, FranchiseGlobal.com has great
potential to become a leading franchise platform, both at the national and
international levels.
The conclusion describes the answer to the
hypothesis and/or the purpose of the research or scientific findings obtained.
The conclusion does not contain a repetition of the results and discussions,
but rather a summary of the findings as expected in the objective or
hypothesis. If necessary, at the end of the conclusion can also be written the
things that will be done related to the next idea of the research.
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Copyright holder: Yudha Kurnia Pangestu, Edi Hamdi, Rhian
Indradewa, Ferryal Abadi (2024) |
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First publication right: Syntax Literate: Jurnal Ilmiah Indonesia |
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