The Role Of Leaders In Organizational Culture On Performance Amid The Covid 19 Pandemic

  • Max Raja P Sinaga Department of Anthropology, Universitas Indonesia
  • Jajang Gunawijaya Department of Anthropology, Universitas Indonesia
Keywords: leader role, organizational culture, covid-19 pandemic, ethnography

Abstract

The role and challenges of leadership depend on how to understand the prevailing culture at BRI. In the traditional perspective, organizational culture is treated as an instrument or function that can be manipulated by leaders to help organizations adapt to the realities of the external environment. From a symbolic-interpretive perspective, organizational culture is seen as a social phenomenon. This study aims to uncover and analyze the values of the organizational culture and personal dimensions through the experiences of participants as research subjects related to the role of BRI leaders in developing organizational culture during the Covid-19 pandemic. The research method used is qualitative with an ethnographic approach. The problem to be answered can be obtained through observation and in-depth interviews with participants or research informants consisting of the leadership of the BRI KC Mabes TNI, Cilangkap, Jakarta Timur. The values of AKHLAK (Trust, Competent, Harmonious, Loyal, Adaptive, and Collaborative) are embodied in the company's operational activities. The role of the leader in interpreting and implementing the corporate culture at the branch level is well executed. The leadership capacity of BRI KC TNI Headquarters Cilangkap implementing a corporate culture during the Covid-19 pandemic can maintain and even increase the company's revenue or performance.

Downloads

Download data is not yet available.

References

Anita, T., Tjitrosumarto, S., & Setyohadi, J. S. (2021). Stres Kerja Guru Saat Pandemi Covid-19 Ditinjau Dari Kompensasi Dan Lingkungan Kerja. Research and Development Journal of Education, 7(1), 146–157.

Cohen, D. (2021). The Impact of the Covid-19 Pandemic on Small Businesses: A Case Study of the Entrepreneurial Coping Strategies in the hardest hit industries in Finland.

Crick, J. M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88, 206–213.

Darmawan, D., Mardikaningsih, R., Sinambela, E. A., Arifin, S., Putra, A. R., Hariani, M., Irfan, M., Al Hakim, Y. R., & Issalillah, F. (2020). The Quality of Human Resources, Job Performance and Employee Loyalty. International Journal of Psychosocial Rehabilitation, 24(3), 2580–2592.

Das, G., Jain, S. P., Maheswaran, D., Slotegraaf, R. J., & Srinivasan, R. (2021). Pandemics and marketing: Insights, impacts, and research opportunities. Journal of the Academy of Marketing Science, 49(5), 835–854.

Fakhrunnas, F., Nugrohowati, R. N. I., Haron, R., & Anto, M. B. H. (2022). The Determinants of Non-Performing Loans in the Indonesian Banking Industry: An Asymmetric Approach Before and During the Pandemic Crisis. SAGE Open, 12(2), 21582440221102420.
Kluckhohn, C. (1962). Culture and behavior.

Kurniawansyah, H., Amrullah, A., Salahuddin, M., Muslim, M., & Nurhidayati, S. (2020). Konsep kebijakan strategis dalam menangani eksternalitas ekonomi dari COVID-19 pada masyarakat rentan di indonesia. Indonesian Journal of Social Sciences and Humanities, 1(2), 130–139.

Kushindarwito, K. (t.t.). Analisis Budaya Kerja Pegawai Badan Kependudukan Dan Keluarga Berencana Nasional Propinsi Sulawesi Tengah. Katalogis, 4(3).

Marina, R. (2022). Gaya Kepemimpinan Inklusif Kepala Desa Plawikan Dalam Memperkuat Ketahanan Pangan Di Masa Pandemi Covid-19 (Penelitian Di Desa Plawikan Kecamatan Jogonalan Kabupaten Klaten). Jurnal Pengabdian Kepada Masyarakat, 1(2).

Qisty, S. N., Damayani, N. A., & Lusiana, E. (2021). Budaya Organisasi di Dinas Perpustakaan dan Kearsipan Daerah Provinsi Jawa Barat di Era Kebiasaan Baru. Komunikasi, Adaptasi, dan Peluang Organisasi di Era Kebiasaan Baru, 57.

Rusdi, R. (2019). Peran Motivasi Dalam Meningkatkan Kinerja Pegawai di Catatan Sipil Kota Palembang. Jurnal Pemerintahan dan Politik, 3(3).

Schein, E. (1992). Organisational Culture and Leadership 2nd edition Jossey-Bass. San Francisco, CA.

Schein, E. (2004a). Organizational culture and leadership, 3rd edn. Joddry-Bass.

Schein, E. (2004b). Organizational culture and leadership, 3rd edn. Joddry-Bass.

Schein, E. H. (1990). Organizational culture. (Vol. 45, Nomor 2). American Psychological Association.

Schein, E. H. (2010a). Organizational culture and leadership (Vol. 2). John Wiley & Sons.

Schein, E. H. (2010b). Organizational culture and leadership (Vol. 2). John Wiley & Sons

Septiyanto, D. (2014). Budaya Perusahaan Rumah Sakit Universitas Airlangga.

Setiawati, W., Erwina, W., & Perbawasari, S. (2022). Digital branding Kantor Arsip Universitas Padjadjaran dalam upaya penguatan reputasi. PRofesi Humas, 6(2), 243–266.

Spranger, E. (1928). Types of men. The psychology and ethics of personality.

Utomo, A. W. (2011). Budaya Perusahaan (Studi Deskriptif tentang Wujud dan Penerapan Budaya Perusahaan dalam pelayanan terhadap pasien di Askes Center Irna Rawat Jalan RSUD Dr. Soetomo Surabaya).
Published
2022-12-20