Exploring The Power of Social Communication on Tiktok Through a Qualitative Literature Review
Keywords:
social media, TikTok, social communication, digital communication, qualitative literature review
Abstract
As the third-largest of the Big Five worldwide social networks, TikTok has rapidly gained global attention, attracting millions of users worldwide. The aim of this study is to explore the nuances and intricacies of social communication dynamics within the TikTok environment. This paper presents a comprehensive qualitative literature review that delves into the realm of social communication on TikTok by following a qualitative method of literature review, we have sorted 45 scientific journals from 3 sources: SAGE Journals, Wiley Journals, and Taylor & Francis Journals to support our phrase “Social Communication on TikTokâ€. Through an in-depth analysis of relevant scholarly articles, this review highlights key themes, trends, and patterns that emerge from the literature. It examines the diverse forms of social communication on TikTok, including the creation and consumption of user-generated content, the role of influencers and trends, and the impact of TikTok on interpersonal relationships and societal norms. Moreover, this review sheds light on the social, cultural, and psychological implications of TikTok as a communication platform. By adopting a qualitative lens, this research provides a deeper understanding of how users engage, connect, and communicate on TikTok, offering valuable insights for researchers, practitioners, and policymakers in the field of social media and communication studies.
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References
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Wilska, T.-A. (2002). Me–a consumer? Consumption, identities and lifestyles in today’s Finland. Acta Sociologica, 45(3), 195–210.
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Boffone, T. (2021). Renegades: Digital dance cultures from Dubsmash to TikTok. Oxford University Press.
Boffone, T. (2022). TikTok cultures in the United States. Routledge.
Bovée, C. L. (2008). Business communication today. Pearson Education India.
Bucher, T. (2017). The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms. Information, Communication & Society, 20(1), 30–44.
Chander, A., & Sun, H. (2022). Sovereignty 2.0. Vand. J. Transnat’l L., 55, 283.
Chaney, D., Touzani, M., & Ben Slimane, K. (2017). Marketing to the (new) generations: summary and perspectives. In Journal of Strategic Marketing (Vol. 25, Issue 3, pp. 179–189). Taylor & Francis.
Dhanesh, G. S., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45(3), 101765.
Dotson, M. J., & Hyatt, E. M. (2005). Major influence factors in children’s consumer socialization. Journal of Consumer Marketing, 22(1), 35–42.
Feslingcr, L. (1954). A theory of social communication processes. Human Relations, 7, 117–140.
Fujita, M., Harrigan, P., & Soutar, G. N. (2018). Capturing and co-creating student experiences in social media: A social identity theory perspective. Journal of Marketing Theory and Practice, 26(1–2), 55–71.
Geyser, W. (2022). What is TikTok?–everything you need to know in 2022. Retrieved, 21, 2022.
Giraldo-Dávila, A. F., & Maya-Franco, C. M. (2016). Modelos de ecologÃa de la comunicación: análisis del ecosistema comunicativo. Palabra Clave, 19(3), 746–768.
Hartung, C., Ann Hendry, N., Albury, K., Johnston, S., & Welch, R. (2023). Teachers of TikTok: Glimpses and gestures in the performance of professional identity. Media International Australia, 186(1), 81–96.
Hautea, S., Parks, P., Takahashi, B., & Zeng, J. (2021). Showing they care (or don’t): Affective publics and ambivalent climate activism on TikTok. Social Media+ Society, 7(2), 20563051211012344.
Housley, W., Fitzgerald, R., Beneito-Montagut, R., & Edwards, A. (2022). The SAGE handbook of digital society. The SAGE Handbook of Digital Society, 1–100.
Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer behavior. Cengage learning.
Janfaza, R. (2020). TikTok serves as hub for# blacklivesmatter activism. CNN Politics.
Jenkins, H., Lashley, M. C., & Creech, B. (2017). A forum on digital storytelling| Interview with Henry Jenkins. International Journal of Communication, 11, 8.
Jensen Schau, H., & Gilly, M. C. (2003). We are what we post? Self-presentation in personal web space. Journal of Consumer Research, 30(3), 385–404.
Jiang, Z., Xiao, Q., Qi, H., & Xiao, L. (2009). Total reward strategy: A human resources management strategy going with the trend of the times. International Journal of Business and Management, 4(11), 177–183.
Kaur-Gill, S. (2023). The cultural customization of TikTok: Subaltern migrant workers and their digital cultures. Media International Australia, 186(1), 29–47.
Keim, Y., Hutchinson, S., Shrivastava, A., & Karabiyik, U. (2022). Forensic Analysis of TikTok Alternatives on Android and iOS Devices: Byte, Dubsmash, and Triller. Electronics, 11(18), 2972.
Kim, M. J., Lee, C.-K., & Bonn, M. (2017). Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites. International Journal of Information Management, 37(5), 484–496.
Knoblauch, H. (2000). Erving Goffman. The Presentation of Self in Everyday Life. Hauptwerke Der Soziologie. Stuttgart: Kröner, 162–166.
Koetsier, J. (2022). most downloaded apps of 2022: Facebook down, Spotify up, TikTok stable, CapCut keeps growing. Forbes.
Lachowsky, N. J., Lal, A., Forrest, J. I., Card, K. G., Cui, Z., Sereda, P., Rich, A., Raymond, H. F., Roth, E. A., & Moore, D. M. (2016). Including online-recruited seeds: a respondent-driven sample of men who have sex with men. Journal of Medical Internet Research, 18(3), e5258.
Lee, H., Reid, E., & Kim, W. G. (2014). Understanding knowledge sharing in online travel communities: antecedents and the moderating effects of interaction modes. Journal of Hospitality & Tourism Research, 38(2), 222–242.
Lee, J., & Abidin, C. (2023). Introduction to the Special Issue of “TikTok and Social Movements.†Social Media+ Society, 9(1), 20563051231157452.
Lu, W., & Hampton, K. N. (2017). Beyond the power of networks: Differentiating network structure from social media affordances for perceived social support. New Media & Society, 19(6), 861–879.
Myers West, S. (2018). Censored, suspended, shadowbanned: User interpretations of content moderation on social media platforms. New Media & Society, 20(11), 4366–4383.
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Segerberg, A., & Bennett, W. L. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15, 739–768.
Southerton, C. (2021). Research perspectives on TikTok & its legacy apps| Lip-syncing and saving lives: Healthcare workers on TikTok. International Journal of Communication, 15, 21.
Southwick, L., Guntuku, S. C., Klinger, E. V, Seltzer, E., McCalpin, H. J., & Merchant, R. M. (2021). Characterizing COVID-19 content posted to TikTok: public sentiment and response during the first phase of the COVID-19 pandemic. Journal of Adolescent Health, 69(2), 234–241.
VizcaÃno-Verdú, A., & Abidin, C. (2022). Music challenge memes on TikTok: understanding in-group storytelling videos. International Journal of Communication, 16, 26.
Wang, J. (2020). The Foundation for Law Justice and Society.
Wang, Y., Goes, P., Wei, Z., & Zeng, D. (2019). Production of online wordâ€ofâ€mouth: Peer effects and the moderation of user characteristics. Production and Operations Management, 28(7), 1621–1640.
Warde, A. (1994). Consumers, identity and belonging. The Authority of the Consumer, 58–74.
Willson, M. (2017). Algorithms (and the) everyday. Information, Communication & Society, 20(1), 137–150.
Wilska, T.-A. (2002). Me–a consumer? Consumption, identities and lifestyles in today’s Finland. Acta Sociologica, 45(3), 195–210.
Xu, L., Yan, X., & Zhang, Z. (2019). Research on the causes of the “TikTok†app becoming popular and the existing problems. Journal of Advanced Management Science, 7(2).
Published
2022-11-20
Section
Original Articles
Copyright (c) 2022 Winda Pratiwi, Myanya Khintan Sabrina, Irmawan Rahyadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
