Analysis of the Effects of Employee Creativity Antecedents and Organizational Innovation with Initiative Culture as a Moderating Variable (Study on Employees of BPJS Kesehatan)
Abstract
The underlying motivation for innovation in public sector organizations is to improve service and problem-solving. Creativity can be considered an important prerequisite for organizational innovation. This research is quantitative confirmatory, which aims to analyze the influence of employee creativity (knowledge sharing, person-organization fit, and business ethics) on organizational innovation with friendly-initiative culture as a mediating variable. Data collection in this study used non-probability sampling with a purposive sampling technique, with a total sample of 530 employees from the BPJS Kesehatan Head Office and six Regional Deputies who had been working for more than one year. Questionnaires were distributed online using the www.surveymonkey.com application. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS® version 3.2.8. The results showed that business ethics significantly influenced employee creativity, which in turn impacted organizational innovation, whereas knowledge sharing, person-organization fit, and initiative-friendly culture did not demonstrate significant effects in this research model.
Downloads
References
Aguilera, R. V, De Massis, A., Fini, R., & Vismara, S. (2024). Organizational goals, outcomes, and the assessment of performance: Reconceptualizing success in management studies. Journal of Management Studies, 61(1), 1–36.
Aminingsih, P., Khatibi, A., & Azam, S. M. (2022). Service Quality and Patient Satisfaction on the Social Health Insurance (BPJS) At Public & Private Hospitals in Jakarta Indonesia. Special Education, 1(43).
Hair Jr., J., Hult, G., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer.
Kulkov, I., Kulkova, J., Rohrbeck, R., Menvielle, L., Kaartemo, V., & Makkonen, H. (2024). Artificial intelligence‐driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals. Sustainable Development, 32(3), 2253–2267.
Marthias, T., McPake, B., Carvalho, N., Millett, C., Anindya, K., Saputri, N. S., Trisnantoro, L., & Lee, J. T. (2022). Associations between Indonesia’s national health insurance, effective coverage in maternal health and neonatal mortality: a multilevel interrupted time-series analysis 2000–2017. J Epidemiol Community Health, 76(12), 999–1010.
Meilarovasari, A., Miarsa, F. R. D., & Yahya, D. (2025). Legal Protection of Social Security BPJS Employment for Informal Workers. Journal of Law, Politic and Humanities, 5(5), 3585–3597.
Pahlawan, S. D. P., & Rasji, R. (2026). Legal Implications and Sanction Enforcement for Violations of Employment Social Security Law. JIHK, 7(2), 1342–1353.
Pobi, R., Kasim, N. M., & Fence, M. W. (2023). Overview of the Monopoly Rights of the Social Security Administering Body (BPJS) from the Perspective of Citizens’ Health Protection. Indonesian Journal of Contemporary Multidisciplinary Re-Search, 2, 369–380.
Praja, N. I., Ferianasari, I. W., & Jaqualina, C. (2024). The Effectiveness of Health BPJS Claim Discrepancies Against Health Service Standards in Indonesia. FIRM Journal of Management Studies, 9(1), 164–177.
Putri, S. (2023). Innovation to Improve Service Quality Based on Classes (Study on BPJS Kesehatan Using Communities In The General Hospital, Depati Hamzah, Pangkalpinang City). International Journal of Regional Innovation, 3(3).
Ratnawati, A., Widodo, W., & Wahyono, W. (2023). Improving partnership performance of BPJS Healthcare in Indonesia. Journal of Islamic Marketing, 14(12), 3247–3265.
Romadhon, D. I., & Lestari, T. P. (2024). Biofinancing Citizenship: Gotong Royong and the Political Construction of National Health Insurance Ideology in Indonesia. East Asian Science, Technology and Society: An International Journal, 18(4), 457–477.
Susilo, D., Lila, W. L. P., Sukmayeti, E., Asante, A., Jan, S., Thabrany, H., Tangcharoensathien, V., Wiseman, V., & Liverani, M. (2025). Can Indonesia achieve universal health coverage? Organisational and financing challenges in implementing the national health insurance system. SSM-Health Systems, 100138.
Wong, Z. Y., Liem, G. A. D., Chan, M., & Datu, J. A. D. (2024). Student engagement and its association with academic achievement and subjective well-being: A systematic review and meta-analysis. Journal of Educational Psychology, 116(1), 48.
Yumame, J. (2025). Evaluasi Kebijakan Program Jaminan Kesehatan Nasional (Jkn) Berdasarkan Undang-Undang No. 40 Tahun 2004 Tentang Sistem Jaminan Sosial Nasional. Jurnal Kesehatan, 3(2), 222–232.
Zhang, X., Ghosh., A., Ali, A. (2024), Research on Customer Retention Strategy in the E-commerce Environment, Economics & Management Review5 (2):8, Retrieved from https://www.researchgate.net/publication/391629505
Copyright (c) 2026 Antokalina Sari Verdiana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
